As brands market towards the next phase of consumers – millennials and Gen Z – they need to take a different approach. Both generations want to feel connected with brands before making a purchase. They are “belief-driven buyers” impacted when brands take a stance. I fall into this category and tend to shop, follow, and engage with brands that share my beliefs. I also will … [Read more...] about Beer Brands Take A Stance To Win Your Loyalty
Content Marketing is a Marathon, Not a Sprint
Neil Patel’s definition of content marketing is, in my opinion, the best. He defines content marketing as “a long-term strategy that focuses on building a strong relationship with your target audience by giving them high-quality content that is very relevant to them on a consistent basis.” Within his definition, there are a few keywords that people often forget … [Read more...] about Content Marketing is a Marathon, Not a Sprint
Start Using Reddit For Social Listening
In class, we have been talking a lot about the importance of social listening. Our conversation has focused primarily on the typical social media channels – Facebook, Instagram, Twitter, and LinkedIn. The one channel we haven’t discussed is Reddit. What is Reddit? Reddit is essentially a massive collection of forums where people can share news and content or comment on … [Read more...] about Start Using Reddit For Social Listening
Navigating Change During an Acquisition
I have been on both sides of acquisitions – the acquiring and the acquired. When talking about navigating change, I immediately thought about the process of merging two companies. Everything is changing - culture changes, process changes, technology changes, org chart changes. It can be very overwhelming! In fact, it can be so overwhelming that a lot of people leave. … [Read more...] about Navigating Change During an Acquisition
Jakob Nielson is Missing This Key Principle..
Jakob Nielson's 10 principles of interaction design are crucial and helpful for designing interactions. however, he is missing a fundamental principle – emotion. We all have emotions. We are biologically programmed to seek pleasure and avoid pain. And this pursuit is a motivating factor in every aspect of our lives. In fact, emotions are the driving force behind 50% of all … [Read more...] about Jakob Nielson is Missing This Key Principle..