MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business

E-portfolio basics

Sample site

The following site provides detailed suggestions on building an e-portfolio.

http://digitalmarketing.temple.edu/samplesite/

The basics on getting started are covered in the digital identity document.

E-portfolio Do’s

  1. Title the e-portfolio with your name and include basic descriptive and contact information (e.g., major, email address).
  2. Include sample assignments. This is the “portfolio” concept. If you are very proud of work you did in a class or some other forum – then make it available (e.g., class project).
  3. Include a description of relevant work experience. The description can cover:
    • What are the most important skills (e.g., communication, negotiation, analysis) did you learn in the job? Is there a skill that you didn’t have before but now realize that you absolutely need?
    • Who were the most important people in your job? Who was most helpful and from whom did you learn the most?
    • Include a hyperlink to the firm’s “about” page – so that prospective employers can easily learn more about the firm.
    • Highlight participation in professional organizations. If you participated in an activity for a non-profit organization – then describe the activity, and include a hyperlink to that activity with a picture.
  4. Add pictures about professional activities. This will make your site richer and more attractive.
  5. Check formatting. The e-portfolio is your public digital identity. Every typo, spelling mistake, or instance of poor formatting will negatively impact your professional image.

E-portfolio Don’ts

  1. Avoid inappropriate photos.  Create a professional headshot, in proper business attire.
  2. Don’t post personal information such as home phone, home address, and anything else that would not make sense to post on a public forum. Remember, e-portfolios are your public digital identity.
  3. Fix broken links. Make sure all hyperlinks work, especially links to the resume.
  4. Don’t post word documents. Word documents can include viruses and often don’t work across platforms. Use PDF instead.
  5. Inappropriate content.  This is not Facebook.  YouTube videos of the greatest song ever…the gang skateboarding last weekend, the latest kegger, and things of that nature do not belong on the e-portfolio.
  6. Do not password protect or close the site. This defeats the purpose of a public digital identity.