If someone asked you for a cola, would you hand them a Coca-Cola or a Pepsi-Cola? Chances are you would hand them a Coca-Cola. Isn't it fascinating that although both companies are famous for their cola flavored sodas, most people would only associate one of the brands with the word "cola"? The power of brand marketing and the way it can manipulate a consumer's view of a … [Read more...] about Cola…..Flavor or Brand?
Ever notice how Instagram ads disappear into your feed? Amongst social media advertisements, Instagram has figured out how to employ the least disruptive ads to its users. In fact, many users are unaware that they're there. Right there on your feed, between your best friend's recanted weekend at the Poconos and your high school sweethearts new beau, there's an advertisement for … [Read more...] about Where are all the Insta-Ads?
Netflix's move to release their original films in theaters is an attempt to "legitimize" their movies. Their original movie segment is growing and this is a move to theatrical distribution. Let's face it, there's no money in this deal. So what are the benefits? What about the perceived value of the Netflix Original Movies? If Netflix puts out a film that's … [Read more...] about I’m Not a Puppet, I’m a Real Boy!!
Okay, you're talking to the Amazon guru here. If I can get it on Amazon, chances are I already bought it. As an avid online shopper, the benefits to using Amazon are endless. And I know I'm not alone here. Amazon fresh is another way to enjoy the convenience and speed of everyone's favorite online giant. The trend towards online grocery shopping is growing as more … [Read more...] about Amazon is so……FRESH