Customer engagement is the fundamental aim of every business mobile app. There are a number of techniques to achieve this including a loyalty app. Loyalty apps have amazing user retention as they inspire to come back to the app again and again. In my own experience, apps with loyalty programs have a better chance of making the cut when I'm searching to "X" some less used … [Read more...] about To App or Not to App
Stephen Boro was born and raised in New York. Between Queens and Long Island to be exact. However, he certainly did not stay there; life had other plans. Work took him to San Diego, CA for 13 years where he got his foot in the door in the IT world. IT had always been a hobby of his. Nothing supportive but just for the heck of it. Learning about computers, programming, and … [Read more...] about Road to IT – The Boro Xperience
Some of the most clickable content on social media is completely expected.....to consumers. We're there with the intention of clicking something, right? To find something, to learn something, to interact, right? Well, why is it that brands have to work so hard for our attention? Social media is completely over populated with people going "Hey over here, look at me!!", that as … [Read more...] about Click This
"A Charlotte-based startup says e-commerce king Amazon (AMZN) jacked up their suggested retail price during the company’s annual discount event—Prime Day—to deceive consumers into thinking that they were getting a deal, when in reality, they weren’t." - Jade Scipioni, Fox Business After carefully scouring over the "deals" on Amazon's Prime Day, I found that most of the … [Read more...] about Amazon….Is PRIME day worth the hype?
Good design begins with a strong understanding of user needs. - Lauren McEwen The biggest sign of a bad UX designer is excluding the customer from the design process. Some designers elect to replace the act of speaking with users by testing the interface themselves which is never a good idea. The design process should start with listening to the end user. Overall, UX research … [Read more...] about Good DESIGN = User NEEDS