Over the course of the semester, my team and I explored the possibility of Amazon capitalizing on the recent Toys R’ Us store closures by purchasing the locations to expand it’s footprint in the brick-and-mortar landscape and increase it’s number of fulfillment centers.
As the single largest holder of real-property in the baby market, Toys R Us is an exciting acquisition possibility for the proper consumer. It’s been rumored that Amazon is interested in opening physical baby stores. Establishing “Amazon Kids” or Amazon Toy shops in every of the Toys R Us or babies R Us locations is probably a strong strategy for Amazon.
That stated, Amazon’s acquisition of Whole Foods was substantial. In the event that they focus on expanding their presence of physical storefronts, the value proposition for the company will likely change.