“A Charlotte-based startup says e-commerce king Amazon (AMZN) jacked up their suggested retail price during the company’s annual discount event—Prime Day—to deceive consumers into thinking that they were getting a deal, when in reality, they weren’t.” –
After carefully scouring over the “deals” on Amazon’s Prime Day, I found that most of the so-called deals that were being advertised were not deals at all. In fact, the prices were about the same, if no, higher than previously posted pricing. As an avid Amazon shopper, I’m pretty much well versed in the pricing of their products. While there were certainly some deals, most items advertised as deals were not. In fact, some of the prices were higher than that of previous days. And though they had some pretty sweet price tags on select items, the amount of items available for purchase at that price was questionable.
USA Today referred to Prime Day as ‘Black Friday in July’, and like Black Friday in November, the best deals are reserved for only a selected number of items, and those items are usually electronics. With all the hype around Prime Day, what effects did this have on our favorite online giant?
Amazon’s Prime Day was first initiated to increased Prime memberships. They have achieved that in folds. Not only has Prime Day become one of the retailer’s biggest sale days, it has multiplies Prime subscriptions for continued sales throughout the year and years to come. So regardless of the validity of these so-called “deals”, have they succeeded? YES. However, with all this talk about surge pricing, Amazon may have a difficult time maintaining it’s brand for “low prices, vast selection, and fast delivery”.
No doubt, they have the vast selection and fast delivery, but those prices Amazon, those prices…..