Good design begins with a strong understanding of user needs. – Lauren McEwen
The biggest sign of a bad UX designer is excluding the customer from the design process. Some designers elect to replace the act of speaking with users by testing the interface themselves which is never a good idea. The design process should start with listening to the end user. Overall, UX research helps avoid designer bias since they are required to design solutions for people who, more often than not, are very different than the designer themselves.
Insights that are received directly from user experience research are like muscle memory; the more you do research, the more insights you build up. But just like muscle memory, YOU have to be a part of the hard work in order to enjoy the lasting benefits of it that are specific to you. While it may be tempting to outsource research to a specialized team (and sometimes you can’t avoid it), you should try your utmost best to engage in at least a little bit of the research so that the insights grow under your skin instead of being handed to you from someone else who has sweated it.” – UX designer Ali Rushdan Tariq from ARTariq
In today’s digital product environment, the value of UX research is its ability to reduce the uncertainty of what users want and need, which creates benefits for both the product and the users themselves.
Product Benefits – When a team has to decide between multiple interface design solutions, UX research can provide data about end users, what they want, how they would use the product, and what problems the product would solve for them.
User Benefits – UX research provides unbiased user feedback without influence from outside authority. It bridges the gap between users and companies.
There are a number of different user research methods. The specific method that a designer chooses to use should be based on the information that are attempting to gather. Thus, the first step would be understanding what information is needed from the user. Overall, the purpose of this UX research is to discover patterns and reveal preferences from the people who use the interface; providing context for the design. With UX research, designers fight the tendency to design according to their own preferences and focus on designing for the user.