What COA will Achieve
Trello Building a Pathway to Success
Objective #1: Optimizing COA’s Website (Specifically Creating a Mobile Friendly Site)
- Add a blog (links to initiative to leading people to website/landing page)
- Redesign of the website that is consistent with COA branding guidelines (possible redesign of COA branding) Combining ease of use for organization and responsive design.
- Possible website platforms:
- Wix? (easy to use and update)
- Squarespace? (easy to use and update)
- WordPress
- PWA – Progressive Web App? (app-like features)
- Estimated Price: ~ $4,500
- For in app purchases, donations, etc. Google/Apple take 30%
- Stripe (one time or recurring transactions)
- Purpose of a PWA is for someone who doesn’t want to download the app or is using a Window phone. BuildFire creates apps that are downloaded from the app store but also offer PWA’s if needed
- Hybrid app and downloaded in app store
- Can have a web based version
- Lose push notifications if using PWA
- When someone visits X page, they can be tagged as interested and then retargeted with push notifications
- Interactive forum
- Increase sense of community
- Increases constant engagement
- Crowdsource to find topics that can be used for content
- Leverage user-generated content
- Track the data
Objective #2: Improving Social Media Presence & Content to Increase Awareness
- Minimize use of text on social media posts – use appropriate text lengths for the appropriate medium. If followers want to read more, they can follow the link (for IG there must be a landing page in the bio because you cannot share links via posts)
- Survey’s
- Data collection
- Link Facebook, IG, LI and Twitter for consistency
- Integrated Social Media Marketing Plan (with KPIs)
- Content Calendar
- Incorporate Influencer and Affiliate Campaigns
- Leverage video and images when possible
- Engagement content
- User-generated content
- Content Calendar
- Podcasts?
- Surfing Podcast Sponsored
- Fishing Podcast Sponsored
- Water Sports (Hunting, Boating, etc.) Podcast Sponsored
- Environmental Podcast
- Political/Activism Podcast
- Create conversions for offline (events, campaigns, actionables)?
- Content for all age groups to soft entrance customers to the brand
- Coloring pages, Highlight Images, etc. (For the 18 and under demographic)
- Employee blogs about what they are researching and doing
Objective #3: Identifying a More User Friendly Donation/Payment Method
- Venmo, Paypal, Stripe?
- Microtransactions for Donations
- Apple Pay Integration?
- Possible Subscription Model?
- Better streamline constant funding
- Possible incentive based model?
- Integrating small and larger goals
- Text platform to drive donations?
- Text GIVE to XXXX number
- Peer-to-Peer Donations
- People soliciting donations via Facebook from their social network
- Gift Matching Programs
- Companies that will match donations from their employees
Stakeholders to Build Holistic Marketing for COA
COA Consultants: Matt Beauchesne, Emily Broxton, Brianna Cureton, Amanda DeFelice, Cliff Feiring, Kat Skuback
COA Team: Cindy, Kari, Allison, Kyle, Spencer
Mentor: Lori Greene
Faculty Advisers: Amy Lavin and Becca Zinn
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