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Clean Ocean Action

  • Client – Clean Ocean Action
    • Project Proposal
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Project Plan

What COA will Achieve

Trello Building a Pathway to Success

Objectives to help COA become a Sustainable Nonprofit 

Objective #1: Optimizing COA’s Website (Specifically Creating a Mobile Friendly Site)

  • Add a blog (links to initiative to leading people to website/landing page)
  • Redesign of the website that is consistent with COA branding guidelines (possible redesign of COA branding) Combining ease of use for organization and responsive design.  
  • Possible website platforms:
    • Wix? (easy to use and update)
    • Squarespace? (easy to use and update)
    • WordPress
    • PWA – Progressive Web App? (app-like features)
      • Estimated Price: ~ $4,500
      • For in app purchases, donations, etc. Google/Apple take 30% 
        • Stripe (one time or recurring transactions)
      • Purpose of a PWA is for someone who doesn’t want to download the app or is using a Window phone. BuildFire creates apps that are downloaded from the app store but also offer PWA’s if needed
        • Hybrid app and downloaded in app store
        • Can have a web based version 
        • Lose push notifications if using PWA
      • When someone visits X page, they can be tagged as interested and then retargeted with push notifications 
  • Interactive forum
    • Increase sense of community
    • Increases constant engagement
    • Crowdsource to find topics that can be used for content 
    • Leverage user-generated content 
    • Track the data

 

Objective #2: Improving Social Media Presence & Content to Increase Awareness

  • Minimize use of text on social media posts – use appropriate text lengths for the appropriate medium. If followers want to read more, they can follow the link (for IG there must be a landing page in the bio because you cannot share links via posts)
    • Survey’s
    • Data collection
  • Link Facebook, IG, LI and Twitter for consistency
  • Integrated Social Media Marketing Plan (with KPIs)
    • Content Calendar 
      • Incorporate Influencer and Affiliate Campaigns 
      • Leverage video and images when possible 
      • Engagement content
      • User-generated content
  • Podcasts?
    • Surfing Podcast Sponsored
    • Fishing Podcast Sponsored
    • Water Sports (Hunting, Boating, etc.) Podcast Sponsored
    • Environmental Podcast
    • Political/Activism Podcast
  • Create conversions for offline (events, campaigns, actionables)?
  • Content for all age groups to soft entrance customers to the brand
    • Coloring pages, Highlight Images, etc. (For the 18 and under demographic)
  • Employee blogs about what they are researching and doing

 

Objective #3: Identifying a More User Friendly Donation/Payment Method

  • Venmo, Paypal, Stripe?
  • Microtransactions for Donations
    • Apple Pay Integration?
  • Possible Subscription Model?
    • Better streamline constant funding
  • Possible incentive based model?
    • Integrating small and larger goals
  • Text platform to drive donations?
    • Text GIVE to XXXX number
  • Peer-to-Peer Donations
    • People soliciting donations via Facebook from their social network
  • Gift Matching Programs
    • Companies that will match donations from their employees

Stakeholders to Build Holistic Marketing for COA

COA Consultants: Matt Beauchesne, Emily Broxton, Brianna Cureton, Amanda DeFelice, Cliff Feiring, Kat Skuback

COA Team: Cindy, Kari, Allison, Kyle, Spencer

Mentor: Lori Greene

Faculty Advisers: Amy Lavin and Becca Zinn

 

 

 

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