Objectives to help COA become a Sustainable Nonprofit 

• Add a blog (links to initiative to leading people to website/landing page)
• Redesign of the website that is consistent with COA branding guidelines (possible redesign of COA branding) Combining ease of use for organization and responsive design.  
• Possible website platforms:
  • Wix? (easy to use and update)
  • Squarespace? (easy to use and update)
  • WordPress
  • PWA – Progressive Web App? (app-like features)
    • Estimated Price: ~ $4,500
    • For in app purchases, donations, etc. Google/Apple take 30% 
      • Stripe (one time or recurring transactions)
    • Purpose of a PWA is for someone who doesn’t want to download the app or is using a Window phone. BuildFire creates apps that are downloaded from the app store but also offer PWA’s if needed
      • Hybrid app and downloaded in app store
      • Can have a web based version 
      • Lose push notifications if using PWA
    • When someone visits X page, they can be tagged as interested and then retargeted with push notifications 
• Interactive forum
  • Increase sense of community
  • Increases constant engagement
  • Crowdsource to find topics that can be used for content 
  • Leverage user-generated content 
  • Track the data

Objective #2: Improving Social Media Presence & Content to Increase Awareness

• Minimize use of text on social media posts – use appropriate text lengths for the appropriate medium. If followers want to read more, they can follow the link (for IG there must be a landing page in the bio because you cannot share links via posts)
  • Survey’s
  • Data collection
• Link Facebook, IG, LI and Twitter for consistency
• Integrated Social Media Marketing Plan (with KPIs)
  • Content Calendar 
    • Incorporate Influencer and Affiliate Campaigns 
    • Leverage video and images when possible 
    • Engagement content
    • User-generated content
• Podcasts?
  • Surfing Podcast Sponsored
  • Fishing Podcast Sponsored
  • Water Sports (Hunting, Boating, etc.) Podcast Sponsored
  • Environmental Podcast
  • Political/Activism Podcast
• Create conversions for offline (events, campaigns, actionables)?
• Content for all age groups to soft entrance customers to the brand
  • Coloring pages, Highlight Images, etc. (For the 18 and under demographic)
• Employee blogs about what they are researching and doing

Objective #3: Identifying a More User Friendly Donation/Payment Method

• Venmo, Paypal, Stripe?
• Microtransactions for Donations
  • Apple Pay Integration?
• Possible Subscription Model?
  • Better streamline constant funding
• Possible incentive based model?
  • Integrating small and larger goals
• Text platform to drive donations?
  • Text GIVE to XXXX number
• Peer-to-Peer Donations
  • People soliciting donations via Facebook from their social network
• Gift Matching Programs
  • Companies that will match donations from their employees

Stakeholders to Build Holistic Marketing for COA

COA Team: Cindy, Kari, Allison, Kyle, Spencer

Mentor: Lori Greene

Faculty Advisers: Amy Lavin and Becca Zinn