[youtube https://www.youtube.com/watch?v=FuqVECREgt4]
Considerations for Digital Channels

Millennials/GenZ Don’t Find COA Until it’s too Late
Why this Target
New Target: Meet “Emma”
Current Digital Assets
Current State: Website + Mobile
Building Social Media for a Purpose
Current State: E-mail
Using E-mail to Highlight Wins
Same Content + Voice, Different Social Platform
Content Strategy Objectives to Build a New Audience
SEO Strategies to Drive Website Traffic
PPC Tactics to Increase Visibility and Awareness
COA’s Path to the Future
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