Updated Channels

 

Considerations for Digital Channels

Millennials/GenZ Don’t Find COA Until it’s too Late

Why this Target

New Target: Meet “Emma”

 

Current Digital Assets

 

 

 

Current State: Website + Mobile

 

 

Building Social Media for a Purpose

Current State: E-mail

 

 

 

 

Using E-mail to Highlight Wins

 

 

Same Content + Voice, Different Social Platform

 

 

 

 

Content Strategy Objectives to Build a New Audience

 

 

SEO Strategies to Drive Website Traffic

 

 

 

 

PPC Tactics to Increase Visibility and Awareness

 

 

COA’s Path to the Future

 

Use Digital Channels to Proactively Reach Target