The SEO strategy is to have the COA website appear higher in organic search results.
- We will accomplish this through a variety of on-site and off-site optimization strategies. Making the website mobile friendly will increase performance and will allow Google to properly index it. In 2018, Google announced mobile first indexing, which means websites like COA’s are penalized in search results for not being mobile friendly.
- Adding meta tags, snippets of a page’s content which do not appear on the page, allow search engines to see what the web page is about. COA’s website currently does not have any meta tag descriptors.
- Anchor text is clickable hyperlink on pages that help guide people to related content. These anchor texts should be relevant words. These will be reviewed on every web page.
- We will edit the robots.txt file, also known as the robots exclusion protocol or standard, the text file that tells search engines which pages on your site to crawl, this way we can not allow certain pages that are not part of our SEO strategy to be crawled.
- Many pages on the COA website do not have title tags, we will add these in so that search engines know what each page is about. A sitemap enables search engines to better crawl the website by outlining the hierarchy and organization of the website.
- Canonical tags tell search engines which URL is the master copy of a page. This prevents problems with identical content appearing on multiple URLs.
- Removing pages that result in a 404 error, that the page does not exist, will improve searchability.
Our off-site SEO strategy employs a variety of tools to make sure that the COA website is visible.
- This strategy includes posting on forums, blogs, issuing and press releases.
- Creating backlinks, a link one website gets from another website, through partnerships and collaboration, as well as posting links to the website on social media.
- Directory submission would be to make sure content is up-to-date in any online directory, Google My Business Listing for example.