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Claire Hennessey

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

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The Importance Branded Communities in a Digital World

November 7, 2021 By Claire Hennessey Leave a Comment

As brands become more and more entwined in the lives of their consumers, building communities, establishing networks, and providing much more value than their product, we are seeing a shift in the overall business to consumer interactions. Are these interactions being translated into digital environments? And if so, are there particular industries leading or lagging in this … [Read more...] about The Importance Branded Communities in a Digital World

Innovation for First Responders with the Introduction of Mobile Technology

October 10, 2021 By Claire Hennessey Leave a Comment

Adapting current processes to a mobile setting is an innovation that can reap great reward, but it is necessary to consider if the utilization of mobile really is the right choice to improve the purpose at hand. Time after time again I remind myself that “Technology helps you do business differently, but the right strategy is not technology-focused.” This quote from George … [Read more...] about Innovation for First Responders with the Introduction of Mobile Technology

The Adaptation of Social Media Expectations

September 19, 2021 By Claire Hennessey Leave a Comment

As mobile marketing and social media become more inserted into our lives, expectations for the content consumers receive are adapting. Consumer demands have changed, and marketers have transitioned to rely on mobile marketing more than ever. The uprising of social media at the time of its introduction to society was abrupt and acted as an opportunity to share more of our … [Read more...] about The Adaptation of Social Media Expectations

UX and Process Improvement Find a Commonality; Surveys

July 12, 2021 By Claire Hennessey Leave a Comment

User experience and process improvement have cross-over in multiple areas, the use of surveys and their effectiveness being a direct example of this. A process, is something that is often experienced by a user. Whether that user is a customer, employee, or external partner their experience is important for a successful business. Now let's analyze the UX of surveys in relation … [Read more...] about UX and Process Improvement Find a Commonality; Surveys

Recent Partnership brings Innovation to a Mass Media Company

July 9, 2021 By Claire Hennessey Leave a Comment

A recent partnership between Meredith Corporation and the retail company Clerk is finding a solution to Meredith's sales processes, as well as their customer experience. The partnership’s mission is to optimize store performance for Meredith’s newsstand sales. Meredith Corporation is a worldwide leading media company that produces journalism content across digital, video, … [Read more...] about Recent Partnership brings Innovation to a Mass Media Company

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  • The Importance Branded Communities in a Digital World
  • Innovation for First Responders with the Introduction of Mobile Technology
  • The Adaptation of Social Media Expectations
  • UX and Process Improvement Find a Commonality; Surveys
  • UX; E-commerce Fashion Sites
  • Recent Partnership brings Innovation to a Mass Media Company

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