Adapting current processes to a mobile setting is an innovation that can reap great reward, but it is necessary to consider if the utilization of mobile really is the right choice to improve the purpose at hand. Time after time again I remind myself that “Technology helps you do business differently, but the right strategy is not technology-focused.” This quote from George … [Read more...] about Innovation for First Responders with the Introduction of Mobile Technology
Uncategorized
The Adaptation of Social Media Expectations
As mobile marketing and social media become more inserted into our lives, expectations for the content consumers receive are adapting. Consumer demands have changed, and marketers have transitioned to rely on mobile marketing more than ever. The uprising of social media at the time of its introduction to society was abrupt and acted as an opportunity to share more of our … [Read more...] about The Adaptation of Social Media Expectations
UX and Process Improvement Find a Commonality; Surveys
User experience and process improvement have cross-over in multiple areas, the use of surveys and their effectiveness being a direct example of this. A process, is something that is often experienced by a user. Whether that user is a customer, employee, or external partner their experience is important for a successful business. Now let's analyze the UX of surveys in relation … [Read more...] about UX and Process Improvement Find a Commonality; Surveys
Recent Partnership brings Innovation to a Mass Media Company
A recent partnership between Meredith Corporation and the retail company Clerk is finding a solution to Meredith's sales processes, as well as their customer experience. The partnership’s mission is to optimize store performance for Meredith’s newsstand sales. Meredith Corporation is a worldwide leading media company that produces journalism content across digital, video, … [Read more...] about Recent Partnership brings Innovation to a Mass Media Company
Project Management Foundations
Not coming from a project management role or background, I found this overview very interesting. I felt as if I could relate the techniques and skillset to other aspects of my professional life. As a designer, I typically work with project managers on a daily basis, so it was easy for me to identify how these techniques have proven to be successful while others hinder the … [Read more...] about Project Management Foundations