The technology industry has grown and grown fast since it entered our lives. We have started to see the impact of this time and time again, and throughout this semester we have all become hyper aware to these impacts whether good or bad. One aspect of technology that I often forget about, is its impact on our environment. Americans throw away 151 million cellphones every year, and that’s only a fraction of the countries annual electronic waste. With the fast changing aspect of the industry our technology becomes archaic within months.
I recently discovered a tech company known as Back Market. Back Market exclusively sells premium refurbished products, a concept that has been around for awhile now, but their business model is focused on transparency and trust. Back Market elevates the status of refurbished tech and provides prices that are accessible and available to all. The mission and bluntness of Back Market is really what stood out to me, and interested me in their brand (in other words, good marketing). Back Market is constantly directly calling out big tech companies and leaders, and is working to hold them accountable for how they treat their customers. The company brought a topic to my attention that I had not previously examined. That being the fact that tech companies are overcharging for products and creating them to fail in order to yield higher profit margins. In a recent campaign Back Market calls for digital freedom and tech equality, as well as pointing out that purchasing refurbished technology is good for the environment. Check out their latest campaign here and see for yourself.
As I said, this semester we have been exposed to how the quickly the technology industry has grown and changed over recent years. As a result of this, new tech and tech companies are required to work harder than other industries to stay relevant and grow with their consumers. Back Market and other refurbished technology sites directly pull from the generation x desire to better the earth and the environment, while simultaneously satisfying their technology and budget desires. I think the niche of refurbished goods within the technology industry is a disruptor that has only begun to make an impact.
Burn, David. “Disruption Alert: A Whole New Way To Buy New-Ish Tech.” Ad Pulp, 24 Oct. 2020, www.adpulp.com/disruption-alert-a-whole-new-way-to-buy-new-ish-tech/.