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Clifford Feiring

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

UX

End-Users: The Ultimate Stakeholders

July 30, 2019 By Cliff Feiring 3 Comments

As of 2017, the Project Management Institute reports that 31% of IT projects do not make their goals, 43% exceed their initial budgets, 49 % were late, and 14% outright fail (1). Inaccurate requirements and unexpected risks can be the root cause of these project breakdowns (2). In order to ensure the success and acceptance of a project, it is critical that the project manager … [Read more...] about End-Users: The Ultimate Stakeholders

Improving User Experience and Processes in Contemporary Times

July 27, 2019 By Cliff Feiring 3 Comments

  As the devices we use to access the internet have evolved, the importance of the usability of the websites across multiple devices, browsers, and operating systems has exponentially increased. Sometimes an older process that worked well 10 years ago isn't as effective on modern devices (mobile, tablets, etc.), and hurts a business's bottom line. But how do we know … [Read more...] about Improving User Experience and Processes in Contemporary Times

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Recent Posts

  • The Importance of Setting an Ultimate Goal with Social and Mobile Campaigns
  • Social Listening: The Key to Brand Awareness on Mobile
  • Optimizing the Tandem of Mobile Marketing and Social Media
  • Stakeholder Buy-in: Vital to Project Success
  • End-Users: The Ultimate Stakeholders
  • Improving User Experience and Processes in Contemporary Times
  • 23andMe’s Brand Dilemma
  • Trader Joe’s: Keeping it Simple in the Digital Age
  • Using Data to Help Strengthen Your Brand
  • World Wrestling Entertainment: The World Champion’s of Digital Disruption
  • Getting the Most out of Employees in a Collaborative Approach

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