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Clifford Feiring

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

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Trader Joe’s: Keeping it Simple in the Digital Age

March 9, 2019 By Cliff Feiring Leave a Comment

Every week, I walk to the Center City Trader Joe's to pick up a few small snacks for the work week. I go typically around noon; the store is usually packed to the brim with customers and a line that wraps around the entire store. The uninitiated might turn around and leave—but unintimidated, I proceed to grab my usual 3 items and try the free samples that are available. After … [Read more...] about Trader Joe’s: Keeping it Simple in the Digital Age

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