Pablo Picasso was right when he said, “Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success” (1). In the high stakes of digital marketing, setting goals is a must—especially when it comes to social media and mobile marketing campaigns. Creating campaign goals, … [Read more...] about The Importance of Setting an Ultimate Goal with Social and Mobile Campaigns
Social Listening: The Key to Brand Awareness on Mobile
Before the days of web 2.0, social media, and mobile marketing, companies were forced to pay extravagant amounts of money on billboards, newspaper/magazine ads, TV commercials, and radio ads to try to generate brand awareness. Those forms of marketing are still utilized today, but many start-ups and small businesses do not have large budgets to pay for that kind of marketing … [Read more...] about Social Listening: The Key to Brand Awareness on Mobile
Optimizing the Tandem of Mobile Marketing and Social Media
With 58% of the US population accessing the internet from mobile devices and 25.6% of website referral traffic being attributed to social media, it is increasingly important that businesses utilizing websites optimize both their mobile and social media presence (1,2). Businesses can certainly maintain a mobile-optimized website without a social media presence, but a social … [Read more...] about Optimizing the Tandem of Mobile Marketing and Social Media
Stakeholder Buy-in: Vital to Project Success
With roughly 50% of both agile and waterfall projects being challenged, and another 14% outright failing, it is crucial that Project Managers pay attention to the warning signs of a faltering project (1). One of the quickest ways to tank a project is by not getting buy-in from the appropriate stakeholders. So how do we get the buy-in from the right stakeholders? Outside of … [Read more...] about Stakeholder Buy-in: Vital to Project Success
End-Users: The Ultimate Stakeholders
As of 2017, the Project Management Institute reports that 31% of IT projects do not make their goals, 43% exceed their initial budgets, 49 % were late, and 14% outright fail (1). Inaccurate requirements and unexpected risks can be the root cause of these project breakdowns (2). In order to ensure the success and acceptance of a project, it is critical that the project manager … [Read more...] about End-Users: The Ultimate Stakeholders