Work Experience

True Blue Branding – Glen Mills, PA

CEO / Founder (2010 to Present)

Deliver design branding and conceptualization services to a wide range of clientele, including OMI Industries, PNA Construction Technologies, and Fox Chase Bank, while leading the operations of an advertising agency.

Provide strategic direction to a talented team of design, marketing, social media, public relations, and digital experts dedicated to delivering brand services that recognize the uniqueness of each client, audience, and campaign. Forge strong partnerships with client executives and staff across all organizational levels as an advisor, coach, and guide. Create short- and long-range marketing plans with clearly defined goals; oversee all project processes, from initial research and analysis to service delivery.

Selected Projects:

• Fresh Wave Rebranding Initiative: Conceptualized a fresh brand image for an exclusive Target product launch that achieved a 187% increase in sales and drove expansion into new product lines and other big box retailers; online sales grew from $10K per month to $40K, Facebook following increased from 5K to 66K+, and Instagram following grew from 500 to 10.2K+.

 

• .earth Top-Level Domain Launch: Generated a 235% increase in sales by planning and deploying a multi-platform marketing strategy encompassing social media, the development of two websites, podcast publicity, blog posts, and a joint venture with GoDaddy.

• COR5 Brand Development: Boosted volume of long-term accounts with monthly commitments by 25% through the design of a user-friendly website and comprehensive branding strategy for a set of online applications used for management coaching and staff development.

Smells Like Green, Inc. – Media, PA

CEO / Founder (2002 to 2010)

Founded an advertising agency that grew into an award-winning, $1M company with a diverse client portfolio including Mars Drinks, M&Ms, Fox Chase Bank, WSFS Bank, MEI Gaming Systems, and D’Orazio Foods.

Championed innovation as a hands-on creative director while empowering clients across the globe in the delivery of data-driven advertising solutions. Leveraged creative and technical expertise to design integrated content strategies and comprehensive marketing plans to support the growth goals of global brands. Formed strong relationships with cross-functional teams in order to promote the development of new product offerings targeting specific customer needs within competitive markets.

Selected Projects:

• Flavia Rebranding and Expansion: Engineered bold sales strategies, packaging, incentive programs, distributor materials, emails, visual displays, and trade show booths in tandem with brand managers to support the entry of a small coffee product line into the B2C market.
• Imprintable M&Ms for Mars Employees: Executed the visual marketing campaign for the internal launch of a new M&M product that outperformed order projections by 25%+; interpreted client goals and designed supporting collateral materials, including order kiosks and email campaigns.
• WSFS Bank Branding: Revitalized the WSFS brand through logo refinement, media ads, website development, building design and signage, and other collateral; efforts paved the way for the bank’s expansion into Pennsylvania and growth from zero branches to 14.

 

Additional experience as Senior Art Director with RT&E, Art Director with Barton & Pittinos, Graphic Designer with DDCWorks, and Art Director with Beach Advertising.