I've been in marketing long enough to see buzz words come and go and the latest to join the mix is Agile Marketing. Borrowed from the world of IT and software development Agile is a process approach. Designed to facilitate more innovative thinking and creating a more productive environment than a traditional, sequential waterfall approach Agile's iterative process allows for … [Read more...] about An Agile Marketing Focus Can Create Brand Blur.
The next step for brands? Using technology to make your brand the new BFF.
Everywhere we look technology is integrated into our world in new and different ways—and it seems to change daily. AI assistants, social media, VR and AR, data analytics and 3D printing, technology is once again changing and that change is also affecting branding and the way that brands connect with consumers. While we as consumers still seek out brands online via a … [Read more...] about The next step for brands? Using technology to make your brand the new BFF.