I've been in marketing long enough to see buzz words come and go and the latest to join the mix is Agile Marketing. Borrowed from the world of IT and software development Agile is a process approach. Designed to facilitate more innovative thinking and creating a more productive environment than a traditional, sequential waterfall approach Agile's iterative process allows for … [Read more...] about An Agile Marketing Focus Can Create Brand Blur.
Walt Disney: The First UX Designer.
Don Norman gave user experience (UX) its name in the 1990s but while Don Norman might have named UX, I would argue that Walt Disney invented it 30 years earlier. And if you Google "Walt Disney and UX" you will see I'm not alone in this thought.1 A true User Experience is not just how a Website works. It is built out of the brand from the ground up. It is every single … [Read more...] about Walt Disney: The First UX Designer.