My interests from a professional standpoint center around a passion for all things branding and design. To me branding is both challenging and rewarding and allows me to be both creative and strategic. While my background is in design and creative direction I am also an expert in all things social media and analytics. Creating disruptive social media campaigns and analyzing data to see the effectiveness of a campaign or to get insight valuable into what consumers want helps my clients achieve their marketing goals.
While branding and design are my top interests, my skills also include:
Digital:
- Mobile, responsive and eCommerce sites
- Email marketing
- Blog content creation and management
- Behavior-targeted digital advertising
- Retargeting campaigns
- SEO optimization
- Google AdWords campaigns
Branding:
- Strategy, brand positioning and development
- Integrated marketing campaigns
- Logo and identity development
- Brand standards
Social:
- Influencer marketing
- Social media story telling
- Content creation
- Social media campaigns
- Hyper-targeted social ads
- Channel monitoring
Design and Print:
- Packaging
- Infographics
- Ad campaigns
- Collateral materials
- Annual reports
- Retail POP displays
- Trade show booth design
- Direct mail
- Outdoor
PR and Media:
- Media buys and management
- Media pitching
- Buzz marketing
- Podcasts
- Webinars
Cindy – I would love to hear more about the work you have done on developing brand strategies for businesses. I have only ever worked with companies that have well-established brands and reputations. It would be interesting to hear your perspective on everything from concept to execution!
Hi Kat
It would be great to catch up at one point. I’d love to hear about the work you have done as well.
Hi Cindy,
I am also interested in branding, but have never worked on branding in my professional career from inception to launch. Would you be willing to share your insights on this particular subject? Also, did you work on branding for B2B or B2C organizations? I would assume that would change the strategies used to reach the end user.
P.S. I am also very family oriented 🙂
Hi Damarah
I would love to chat with you at any time. I’ve worked on both B2B and B2C brands building them from an mere idea to the brands they are today. It is challenging but so much fun to watch something grow out of a simple concept into something that resonates with people. The brand strategy and positioning never changes unless you go through a brand update but the marketing messages are tailored per audience. The #1 thing brands do wrong is to try to be everything to all people. It is sometimes hard for them to realize not everybody will “get you” and that this is completely ok. They weren’t your target audience anyway.
PS Family is everything 🙂