As I had mentioned in my last post about TikTok, my son had posted a video and it went viral with over 2 million views. Shortly after that he used an influencer payment estimator to access his worth and found out that brands may pay him up to $40 per post. To a broke college kid that's a lot of money but to a brand paying a micro influencer like my son...$40 a post is a huge … [Read more...] about The rise of micro influencers means better ROI for your brand.
TikTok is being taken over by (wait for it) extreme couponers
I have had a TikTok account ever since my son posted something and it went viral with over 2 million views. Of course I immediately had to check out what platform he was using (once a mom, always a mom). TikTok is intriguing. I was horrified by some of the videos younger kids post—especially the girls, but at the same time I was also oddly fascinated by how many different … [Read more...] about TikTok is being taken over by (wait for it) extreme couponers
Is mobile marketing best suited for certain parts of the marketing funnel?
We have been discussing mobile marketing extensively in class. Certainly the rise of mobile is on every marketer's mind as well as in their marketing plans. But in managing a few Analytics accounts for several clients I started to see a pattern emerging. In the discovery phase of the marketing funnel (awareness, interest, consideration) most of the traffic was coming from … [Read more...] about Is mobile marketing best suited for certain parts of the marketing funnel?
An Agile Marketing Focus Can Create Brand Blur.
I've been in marketing long enough to see buzz words come and go and the latest to join the mix is Agile Marketing. Borrowed from the world of IT and software development Agile is a process approach. Designed to facilitate more innovative thinking and creating a more productive environment than a traditional, sequential waterfall approach Agile's iterative process allows for … [Read more...] about An Agile Marketing Focus Can Create Brand Blur.
You can’t hit a baseball with an iPad.
I'm a big baseball fan. I have been ever since my brother played Little League back in the early 1980's. I remember my mom rushing to get us fed and out to the ballpark for my brother's practice or game. Baseball was a way of life. When we weren't at the field we were in the street in front of our house playing baseball with the entire neighborhood. Back in that day there were … [Read more...] about You can’t hit a baseball with an iPad.