The Carcierge Brand:
Carcierge was developed to deliver vehicle diagnostic capabilities to car owners while encouraging them to remain engaged with their dealer. Car owners will have access to several convenient and time-saving features through the Carcierge app, including the ability to schedule service appointments, receive estimates for repairs and parts, and pay for the work all through their smartphone.
The Carcierge app works with the vehicle’s Carcierge On Board Diagnostic (OBD) sensor to transmit all valuable diagnostic data to the app through Bluetooth. The app then transmits this data to the dealer. All of these features will empower the car owner while forging long term loyalty with the dealer through two-way connectivity.
When a car owner has a maintenance light appear, they are inconvenienced to make an appointment not knowing what the extent of the repair could be. Diagnostic would only be established once the car is at the service shop, sometimes being inconvenienced with something as simple as a gas cap off. The app would provide convenient and time saving features such as scheduling service appointments (routine and service), data sent to one or more dealers/repair shops for a diagnosis and estimates on service.
Approach Car Dealership Sales and Service to promote the product at time of sale or service to their customers
Email Marketing campaign to dealerships
Word of Mouth – Car owners expressing their experience with utilizing the app or service convenience
Social Media – multiple platforms such as product Facebook and Twitter pages as well as the Dealership pages. Build a buzz throughout the industry and consumer market.
Mobile App available within app stores
Car Dealerships to be marketed in their Sales and Service operations. Luxury dealers would be the first target market, marketing the product for the convenience and value.
Car Owners would be targeted through awareness of the product availability. Demand from the consumer will hopefully drive adoption from the dealers in their sales and service offerings.
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