The marketing channel includes plans to engage both food trucks vendors and customers during the first year of the app launch – Starting from August 2023 through May 2023 (Academic year) 

Instagram & TikTok: 

  • Social Media such as tiktok and Instagram are allotted 40% of the total budget to reach our core audience that is college students
  • Strategies: 
    • Food truck generated content to boost awareness
    • User-generated content for faculty/students to show off their meals
    • Use of “brand ambassadors” to show content specifically to Temple faculty/students. 
    • Using campaign hashtags and location features will help Instagram’s algorithms show our content to the necessary people.
    • Participating trucks may have an “On the Go Eats” sticker/plaque to help reach potential customers. 
    • Possible #: #onthegoeats (980 existing tags); “onthegoeating” (approx 500 existing tags) #goeatsorgohome (fewer than 100 existing tags)

E-mail:

  • E-mail campaigns: coupons/ads, newsletters & updates with new trucks added, etc,
  • Raising awareness for vendors
  • Email channels will be used for faculty and food truck vendors and occasionally for students. Especially during the Welcome Week celebrations and other university wide occasions throughout the academic year.

SEO:

  • SEO has been allotted the second highest portion considering the app needs to in top suggestions when a customers is looking for food near me or vendors are looking for a POS systems

Mobile devices and/or applications (i.e., download in the App Store, chatbot, etc.)

  • The app will allow consumers to create a profile, add/modify personal information and preferences, browse/locate available food truck options, modify/place mobile orders, enter payment verification. Downloadable in the Apple Store & Google Play Store.
  • Vendors can sign up for On the Go Eats directly in the app

For more information on our App, click here

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