Develop a proposal.
Once your team has formed and you have determined a topic, you should submit a one-page memo to the faculty advisors, listing your team members and a brief overview of the topic. It should include the following components:
- Problem definition. What is the problem that you aim to solve? Why is it a problem? Who experiences this problem?
- Proposed solution. What is your proposed solution to the problem? How will this address the problem for the target market?
- How will technology integrate into the solution to this problem?
- Who is the market for this solution? How large is this market?
Email your proposal to Amy Lavin – firstname.lastname@example.org and Becca Zinn – email@example.com by the due date listed in the Schedule.
Here are some sample project proposals, though you are free to design your own as long as it covers the required information.
Review and incorporate feedback.
The instructors will provide feedback on your team’s project proposal. This feedback is designed to help you narrow the project focus into a manageable scope, and offer you some early guidance to improve your final project.
At a high level, each project should address and include the following:
- Problem definition and situation analysis: Include a SWOT and disruptive innovation analysis for your business, product or service; industry and competitor analysis; and other relevant market research. Analyze digital tactics that have been applied to address this problem or opportunity previously. What has worked so far and what has not?
- Addressing the problem or opportunity: Include a detailed technical and marketing plan. Be sure to answer how your strategy or solution addresses gaps in the marketplace. Include defined goals and SMART objectives; budget and resources required; and project timeline and roll-out plan. Highlight the pros and cons of your proposal in comparison with alternate approaches.
- Showcase key aspects of your proposal: This may include sample digital marketing content and/or the technical architecture of a new product/service.
- Evaluation approach: Address how you will know whether your digital marketing strategy, product or service is successful. Include quantitative and qualitative measures.