The following readings should be reviewed as you work through the capstone and the course work. You will find helpful tips and ideas, as well as questions to ask yourself as you work through this experience. Understanding your Value Proposition is a key first step in this journey. You should also look back on your previous coursework to find solutions and develop ideas.
These readings are all available through your Gartner Gateway subscription through the TUportal
Another great book you might check out if your schedule permits is the “The Power of Moments” – not a requirement for the course, but I read it recently and think it is applicable to anyone building a business/designing a strategy/living life!