Brand Positioning Statement: To all animal lovers, Wildlife Ranch is the ultimate digital safari experience for a fun, immersive, personalized, educational experience because of The Wildlife Ranch’s long commitment and desire to provide over 500 animals with a safe and sound home.
We will reposition Wildlife Ranch as a fun, educational outdoor experience for any animal lover.
- Brand voice: Authentic, fun, and passionate but also educational and informative. Like Steve Irwin meets Texas rancher.
- Their long heritage and ranching tradition
- Providing a healthy and sound home for animals
- Ensuring the survival and reproduction of these diverse species from around the world for future generations to enjoy while providing a quality, memorable, entertaining and educational experience for our visitors.
- Personality: Our brand’s personality would be a humanitarian. Fun-loving, respectful of others, their surroundings as well as nature. They want to leave the world better than the way it was. Interested in also educating others on topics they are passionate about.
- USP: To all animal lovers, Wildlife Ranch is the ultimate digital safari experience for up close and personal interactions with over 500 animals at your own pace. The immersive, educational experience is backed by Wildlife Ranch’s long commitment to provide animals with a safe and sound home and to inspire users to support sustainable causes for animals everywhere. In addition to the self-pace safari experience, users will have access to exclusive games and content (interactive scavenger hunt and build-your-own zoo experience to name a few).