Conversation with Linda – 9/7/2021
Talking about target market:
- Look at Triple A – more people doing road trips or on the train
- Less than 1 mile –
- Local but farther away than – a drive away (less than 25 miles)
- Ardmore, PA
- Who’s writing about Philadelphia?
- Earned Media – who are the bloggers in the Philadelphia area and can we promote Media to them?
- Have influencers/bloggers come to Media
- Get on the local news – are any of the broadcasters from Media/Delco – how do we get them to promote media? Cecily Tynan
What would Linda ask the Media guy?
- What type of foot traffic? What do they know about visitors and why do people come to Media?
- What does the authority think the best attributes of Media are? Who is it good for?
- What is the demographic of people who come to Media?
- What type of budgets do visitors have?
- Who is in their target market?
- Who do they view the competition as?
- Why do people choose not to come?
- Covid – what is being scaled back and what can still be done for families concerned with unvaccinated children/adults?
- Could we get someone on the restaurants, arts/culture, hospitality – different visitation angles?