Media: Everybody’s Hometown, ready to welcome everybody back
What are some basic facts about Media?
Media Borough is the County Seat of Delaware County, PA. With weekday activity at the County Court House, Media brings in over 300,000 visitors and employees during normal business hours, and in the evenings and on weekends, it provides plenty of opportunities for fun for all ages.
The downtown area – known as the “State Street District” – is home to a variety of restaurants, cafes, bars, and boutiques, as well as many offices and salons. Media boasts an award-winning Theatre, and various locations throughout town provide venues for live music. Media hosts a number of cultural and music festivals, as well as holiday parades and an annual Five Mile Race. And Media’s most popular attraction is the “Dining Under The Stars” weekly al fresco event, where State Street shuts down to traffic and the restaurants fill it with tables.
Media has long been strengthened by the diversity and sense of inclusiveness among the population – “Everybody’s Hometown” is more than just a slogan, but a mindset and a way of being. It’s a wonderfully walkable town, making it a great place to work, to play, to live.
And, while you’re walking, you’ll see plenty of cute dogs!
Here’s Rosie, another one of the many adorable dogs you’ll see while walking around Media.
What’s special about Media, PA?
Within the Philadelphia region, there are plenty of towns that are an easy drive and have great features: restaurants, cafes, boutiques. These are all great places for our target market to spend time, soak in the atmosphere, enjoy a meal.
We don’t see these towns as competitors in the strictest sense – they are complementary to Media in some ways. (Idea for future partnership: Delaware County Brewery Tour!) Still, knowing that people in the region have so many options, it’s important to understand what sets Media apart and puts a visit here in regular rotation?
Search for “small towns near Philly” and you’ll get plenty of results. Ambler, Ardmore, Chestnut Hill, Doylestown, Haddonfield NJ, Lambertville NJ, New Hope, Phoenixville…to name a few. We chose to focus on the following places, based on their proximity to Media and to Philadelphia, as well as their similarity in size and walkability.
Which places also draw folks from the Philadelphia Region?
Collingswood NJ has plenty of restaurants, yet it is dry, meaning that none of the eateries serve alcohol and are BYOB. The exception is a newer brewery, but it only has a tasting room and cannot serve food. And there’s the bridge toll to consider.
Kennett Square has a number of great eateries, yet it is quite out of the way for Philadelphians. Media does offer more varying cuisine options.
Downtown Wayne has a great movie theater and dining options, although many of them are rather upscale, catering to a different demographic.
West Chester is a larger place with more options, although it’s also much more spread out and not as walkable as Media.
We can think of Media like this:
Media is a place where the old and the new mix seamlessly, it’s committed to Fair Trade and Sustainability, it’s laid-back and un-fussy, easy to get to, and easy to get around.
Pandemic effects that create opportunities for the future
COVID came along and put Media’s packed calendar of events on hiatus. Activity at the County Court House went virtual, and the daytime visitor numbers plummeted. One of the only events that continued during the first year of the pandemic was Dining Under the Stars – a being outdoors, it allowed for some feeling of safety – but it was still much smaller than it had been in years prior. All other festivals were canceled, the theatre was dark.
As the pandemic wore on, businesses began to return to a modicum of normalcy. Yet, most large gatherings have not yet returned. We know that they will, and Media is anxious to bring back all those visitors, safely. While they’ve been away, the memory of Media’s fabulous fun times may have faded. Also during 2020-2021, many newcomers to the region aren’t familiar with all that Media has to offer.
Hometown Digital’s goal — and PASSION — is to help Media get its groove back, ensuring that its magic remains in the hearts and minds of people throughout the region and beyond, welcoming them with open arms.