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Hometown Digital

  • Client: Media Business Authority
    • Project Proposal
    • Brand Positioning & Brand Profile
  • Evaluation & Research
    • Segmentation & Targeting
    • Digital Analysis
    • Data Model Analysis
    • Process Model
  • Recommendation
    • Memo to Media Business Authority Leaders
    • Marketing Channels
      • Sample Posts
    • Prototype
    • Slide Deck
  • About
    • Hometown Digital Company Profile
    • Our Team
  • Additional Documents
    • Project Plan
    • Meeting Minutes
      • 08.23.21 Meeting with Advisors
      • 09.01.21 Meeting with Mentor
      • 09.07.21 Meeting with Mentor
      • 09.13.21 Meeting with Advisor
      • 09.20.21 Meeting with Advisors
      • 10.10.21 Meeting with Advisors
      • 10.21.21 Meeting with Team
      • 11.08.21 Meeting with Advisors
      • 12.06.21 Meeting with Advisors
      • 12.06.21 Meeting with Mentor

12.06.21 Meeting with Advisors

Meeting with Amy and Becca – 12/6

  • Everything final by the 12th, but not the PowerPoint
  • Best ways to display the prototype
    • Narration – depends on how comfortable you are all with all of it
      • Do not care if it’s live or over video (make sure video works).
    • When you start adding things like bullet points, it loses the focus on the prototype – should be three minutes walking through. Call things out in the narration instead of the bullet points
  • Slide Deck
    • Amy
      • Show data as part of our opportunity – we did a lot of research, we want to show why we picked this as an opportunity through data
      • Measurement of success – What are our KPIs? Why should I invest?
      • Cost – meh, if you need to fill the time.
      • Don’t need to show everything on your site
    • Becca
      • Showcase the data we have collected
      • Most difficult task is editing yourself and figuring out what is the most important to present
      • What is the most necessary and compelling to tell our story
      • Start with what we want to convince our audience to do
        • And what are the most compelling details that will lead our listener to what we want them to think
      • Use both primary research and secondary research
        • Use both sources!
        • Pick out the key points that are going to drive our points home
        • Don’t undersell the survey that we did
      • Show the data that we have collected, but the problem doesn’t need to be the whole crux of the presentation
    • Site
      • Project Plan
        • Was stale information – Kathryn needs to update to give access to professors
      • Process Model
        • Map the process of the user – think through this more
      • Prototype
        • We covered all the major pieces, good jobs

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