Powerpoint

• Pitching what we collectively bring as a group
  • Don’t emphasize non-profit, emphasize that we know how to help small towns
  • We are an agency that specializes in putting small towns on the map
  • We all bring comprehensive skills that allows us to create innovative programs
  • Kathryn is our local Media resident – insider experience that other agencies don’t bring to the table
  • We should all have titles
• Lay out the problem and opportunity
  • Competitors
• Drop why we’re the best, instead focus on our approach: curated approach, visitor targeted journeys and social amplification – Our channels
  • Mobile responsive website – more important than app
  • Curated journeys and we are focusing on this particular segment for this reason
  • Then we are going to have this social media campaign to help spread the word
    • Holidays is an example – this is scalable for any moment throughout the year
  • What are we talking about for initial investments? Costs
  • KPIs
  • Wrap up

Prototype

• Amazing!
• Highlight email sign ups!
• Little details make it more upscale!