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Hometown Digital

  • Client: Media Business Authority
    • Project Proposal
    • Brand Positioning & Brand Profile
  • Evaluation & Research
    • Segmentation & Targeting
    • Digital Analysis
    • Data Model Analysis
    • Process Model
  • Recommendation
    • Memo to Media Business Authority Leaders
    • Marketing Channels
      • Sample Posts
    • Prototype
    • Slide Deck
  • About
    • Hometown Digital Company Profile
    • Our Team
  • Additional Documents
    • Project Plan
    • Meeting Minutes
      • 08.23.21 Meeting with Advisors
      • 09.01.21 Meeting with Mentor
      • 09.07.21 Meeting with Mentor
      • 09.13.21 Meeting with Advisor
      • 09.20.21 Meeting with Advisors
      • 10.10.21 Meeting with Advisors
      • 10.21.21 Meeting with Team
      • 11.08.21 Meeting with Advisors
      • 12.06.21 Meeting with Advisors
      • 12.06.21 Meeting with Mentor

12.06.21 Meeting with Mentor

Powerpoint

  • Pitching what we collectively bring as a group
    • Don’t emphasize non-profit, emphasize that we know how to help small towns
    • We are an agency that specializes in putting small towns on the map
    • We all bring comprehensive skills that allows us to create innovative programs
    • Kathryn is our local Media resident – insider experience that other agencies don’t bring to the table
    • We should all have titles
  • Lay out the problem and opportunity
    • Competitors
  • Drop why we’re the best, instead focus on our approach: curated approach, visitor targeted journeys and social amplification – Our channels
    • Mobile responsive website – more important than app
    • Curated journeys and we are focusing on this particular segment for this reason
    • Then we are going to have this social media campaign to help spread the word
      • Holidays is an example – this is scalable for any moment throughout the year
    • What are we talking about for initial investments? Costs
    • KPIs
    • Wrap up

Prototype

  • Amazing!
  • Highlight email sign ups!
  • Little details make it more upscale!

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