Powerpoint
- Pitching what we collectively bring as a group
- Don’t emphasize non-profit, emphasize that we know how to help small towns
- We are an agency that specializes in putting small towns on the map
- We all bring comprehensive skills that allows us to create innovative programs
- Kathryn is our local Media resident – insider experience that other agencies don’t bring to the table
- We should all have titles
- Lay out the problem and opportunity
- Competitors
- Drop why we’re the best, instead focus on our approach: curated approach, visitor targeted journeys and social amplification – Our channels
- Mobile responsive website – more important than app
- Curated journeys and we are focusing on this particular segment for this reason
- Then we are going to have this social media campaign to help spread the word
- Holidays is an example – this is scalable for any moment throughout the year
- What are we talking about for initial investments? Costs
- KPIs
- Wrap up
Prototype
- Amazing!
- Highlight email sign ups!
- Little details make it more upscale!