Last meeting with Debbie before capstone presentation!

Momento team ran through the presentation for feedback:

1. Introduce the next person who’s speaking – just quickly. Like Jen did “Now to April to talk to the market”
2. The financial slide copy:
   1. If you’re raising 1.2 million dollars, in X years we’ll make that money back. Will we triple it in X years time?
   2. Revenues have to be higher
   3. Q from Sean: do you go under and underachieve the goal or aim high and risk not achieving?
      • Debbie: go over. They’ll give you more money if they think you’re close.
      • If you’re only making 400k but asking for a million they’ll feel like they’ll never get their money back
   4. The 200k should be “contributed” by ourselves (or founders) and friends and family – not raised
   5. 1.2 million raise is so over the next 5 years you’ll make 3 million dollars or more and have X amount of customers
      1. The 1.2 should also allow you to advertise to reach more customers and bring in that extra revenue
      2. “In the next 3-5 years we expect to have earned 3 million dollars”
      3. “Year 1, we make $400k. Year 2, we get to 1.5 milllion. Year 3, 3 million (in revenue)”
   6. Just state it – don’t have to put it on the slide
   7. We think we’ll get X users every 3 months, so by the end of X years, we’ll have X users

Debbie loves product features slide.

Debbie still doesn’t see the financial slide – where is that?

• Slide 15
• From Debbie: You should actually have a slide that says “Based on where we are, this is how much we’re asking for”

Our ask as of right now is $200k that gets us to 6-month mark, and then we’d re-evaluate and figure out whether we need another trounce of money

Debbie: $200k is seed money, it’s not a raise (investment?)

If we’re only raising $200k, that’s friends-and-family

The first raise we’ll do ourselves, which is $200k

The next raise which will come back in 18 months, 1 mill? 1.5 mill

I assume you put in $200k in your raise. (you each spent X to get here so far)

In the milestone of 12-24 months, that’s when we’re going to need more money. Based on the tech integrations

We want to launch the product, then release the later upgrades

We’ve invested $200k for ourselves (self-investment) and this is what we’re doing at this point. WE’re going to look for 1-1.2 million in month 12 in order to release these bigger features

*DEBBIE: We’re self-funded X amount. We’re doing a friends and-family raise of $200k. Then we’re going to do a Series A raise, which would be to 1-1.5 million.

How does this show up on a slide? Where would you put it?

• Maybe don’t add it on a slide, maybe speak to it in the notes.

It doesn’t seem comfortable to you, this is more of a presentation of what we have versus we want money for this.

**Maybe we just talk about it in a simplistic way. We’ve put in $150k of our own money (divided by each of us), we’re looking for another 200k friends and family raise. Ultimately we’ll be looking for a 1.5 million dollar raise which will release the bigger features once we’ve proven our product will be successful.

• Put it right on the growth milestones slide as the ask

Now that we’ve added features, we wonder if we even need slide 9. Do we need that whole slide, or should we put the comments of the features slide?

• These three POINTS/PILLARS/SOMETHING are why this product can/will/needs to exist (the privacy, etc. that’s in slide 9)
• You can also lead with the three pillars that we’re working towards and this is why we have the features we have – then go into the features
• Keep the slide, put it before features slide

Prototype – 2-3 minutes

 

 

Logistics clarification: 15 minutes to  present, 5 minutes for questions

Slide limit doesn’t matter

Questions from Momento:

1. We’ve received feedback from Debbie that it feels jumpy because there’s many of us presenting, or because someone starts and comes in again later
   1. Amy is probably accurate for the real-life circumstance
   2. Amy doesn’t care if 1 or 7 people present
   3. From a personal academic perspective, you’ve all contributed, so you may want to speak – and that’s okay too
   4. # of speakers won’t affect your grade
   5. Reading from slide affects your grade (monotone/boring)
   6. Keeping people together instead of skipping might be the best approach
2. Bullets for the group evals are okay? Yes
   1. Use the rubric of topics as guide, and bullet points underneath for feedback
   2. Include the rubric, but there’s no room to fill in there so do a separate doc

 

Something teams tend to forget for final presentation:

• Include data in the beginning, your opportunity
• Include critical data points as to where this opportunity came from and the growth of the market
• Don’t forget to include KPIs (how you’ll measure success) in the final part
  • Skewing more business KPIs than marketing KPIs
  • X number of premium subscribers by X
  • X number of cards sent by X date
• Don’t need to show ALL personas (pick a primary persona, include others in the roadmap)

We will include financials in our presentation, and a roadmap

Pull up presentation from class, run through it with Debbie. Joel gave an overview of each slide:

1. Video is great
   1. Who’s talking after video? (As of now, it’s Dan)
   2. Dan needs to be super enthusiastic (or whoever follows the video) needs to be high energy
2. Opportunity is good
3. Solution slide
   1. Branding Q – where are the color bars coming from?
      1. Brand palette, just a design element
   2. Prototype demo
      1. Goes fast, not sure sheh as a handle on all t he features
   3. Optimize – good
   4. Market – good
   5. Launch target audience – good
   6. Meeting people where they are – good
   7. Rooting for them – good
   8. Long-term vision – good

Additional feedback:

• Add features – demo is too fast. Don’t need to go through the journeys.
  • Potential to add a slide that highlights the features in a special way, maybe from the angle of what’s going to set us apart from competitors
• Prototype – guest journey (we think we’ll get X number of subscribers from this)
• Intro the demo (our 3 main points of difference are: special keyboard, inscribe font, partnerships, whatever)
• Add financials
  • Where are you with the business plan
  • How much money are you asking for and what will it go towards
  • “We think Momento is going to change XYZ…”
  • Add in around slide 11
• Financials THEN long-term vision
• Add a male presence into the slides somewhere (visual, more than just mentioning it in the talking points)
• Road map –
  • Financials comes before long-term vision, is that in the form of a roadmap?
  • You can do a visualization (6 months we’ll do this, 1 year we’ll do this, etc.)
  • You have to add other things to build brand loyalty, or else you’re not viable anymore
  • You have to update/change something constantly to keep up
    • From the consumer – “It would be really nice to have this”
    • Maybe you built out your own calendly

 

Next meeting: Thursday, 12/9

Present to Debbie: Monday 12/13

Sent Debbie a link to class presentation to review

• Debbie will review tomorrow 11/30 on plane

Run through our presentation tonight with Debbie for initial feedback

• Each read two slides each instead of jumping person to person
• Debbie loses the pace because it’s too many people
• One person can present – other people can come in (or is a lead)
• It’s very distracting when it’s a new voice every slide
• Might be better to have each of us do 1-2 slides each
• Doesn’t know if it’s owned or not (My research shows…)
• Investor pitches don’t have 6 people
• Personalize it more (The research I did, the research ‘we’ did)

Question: why are there no men in the targets?

• (not part of the launch targets)
• Should be said that future personas to target include these targets and here’s why

Question: Where’s any mention of money?

• Saving that for capstone

Content is great! Feels non-synergistic. Need to have energy, carry energy. April should follow the video, she has the energy. The whole thing needs to ‘gel’

Debbie hates slides, she wants to feel “presented to”, not like someone is reading off slides.

Maybe have each person present for class, but for the capstone, Debbie wants someone to “own” it.

Need more passion behind the presentation/delivery. Be enthusiastic.

“We the Momento team”

“Momento”

“We”

• Taking ownership

Meeting with Debbie 11/15/2021

 

Agenda:

• Review class presentation slides 1-6
• Prototype Review

 

Slides 1-6

• Prototype –
  • Take 2 minutes to do a deeper dive of the prototype/product
  • Highlights of the product and why we made these decisions
  • User Experience-centric
  • We are driven by technology and we must showcase feature’s
• Slide 5 – Launch Market
  • Start with the reason why you picked the three personas’ w/statistics to back up why. Start with audience and work your way down
• Slide 2 – Go to Market Plan
  • Go-to market plan is tactical- the how. Specific tasks to accomplish the tasks (Hire sales team, SEO, SEM….)
  • Launch Plan is more “here is what we got” – the what: our technology, roadmap… first three months
• Sample Creative
  • Marketing oversees creative (in our instance)
  • Part of our marketing story. Our end product is our message.
  • “Here is what our social media looks like…” How are we going to show off our social and traditional presence (email)?  What do we expect in ROI from them?
• What People are Saying (optional)
  • Don’t put too much into testimonials
  • Add it as a comment more so than a slide

Prototype

• Design
• Lightbox during check-out active after hitting submit for check out
• Animate!
• Upcoming Events needed for user dashboard.
• Horizontal scrolling could be difficult
• Brand-it

 

Presentation

• • Practice presentation (capstone) in front of mentor Dec. 13^th
  • Brand our presentation
  • Check for continuity between prototype and slides

 

Financials

• Where do we stand financially now and where we will be 18 months from now?
• Why do we want the money and what we are asking?
• Reiterate who we are, then ask what we need for our budget.
• With x number of customers, we will have x amount of revenue
• We need x amount of money for development in x amount of time

 

Class Prototype Script/Voice over

• Focus on the user experience
• Focus on the features
• Differentiate between guest vs subscribed users