Sent Debbie a link to class presentation to review

• Debbie will review tomorrow 11/30 on plane

Run through our presentation tonight with Debbie for initial feedback

• Each read two slides each instead of jumping person to person
• Debbie loses the pace because it’s too many people
• One person can present – other people can come in (or is a lead)
• It’s very distracting when it’s a new voice every slide
• Might be better to have each of us do 1-2 slides each
• Doesn’t know if it’s owned or not (My research shows…)
• Investor pitches don’t have 6 people
• Personalize it more (The research I did, the research ‘we’ did)

Question: why are there no men in the targets?

• (not part of the launch targets)
• Should be said that future personas to target include these targets and here’s why

Question: Where’s any mention of money?

• Saving that for capstone

Content is great! Feels non-synergistic. Need to have energy, carry energy. April should follow the video, she has the energy. The whole thing needs to ‘gel’

Debbie hates slides, she wants to feel “presented to”, not like someone is reading off slides.

Maybe have each person present for class, but for the capstone, Debbie wants someone to “own” it.

Need more passion behind the presentation/delivery. Be enthusiastic.

“We the Momento team”

“Momento”

“We”

• Taking ownership

Meeting with Debbie 11/15/2021

 

Agenda:

• Review class presentation slides 1-6
• Prototype Review

 

Slides 1-6

• Prototype –
  • Take 2 minutes to do a deeper dive of the prototype/product
  • Highlights of the product and why we made these decisions
  • User Experience-centric
  • We are driven by technology and we must showcase feature’s
• Slide 5 – Launch Market
  • Start with the reason why you picked the three personas’ w/statistics to back up why. Start with audience and work your way down
• Slide 2 – Go to Market Plan
  • Go-to market plan is tactical- the how. Specific tasks to accomplish the tasks (Hire sales team, SEO, SEM….)
  • Launch Plan is more “here is what we got” – the what: our technology, roadmap… first three months
• Sample Creative
  • Marketing oversees creative (in our instance)
  • Part of our marketing story. Our end product is our message.
  • “Here is what our social media looks like…” How are we going to show off our social and traditional presence (email)?  What do we expect in ROI from them?
• What People are Saying (optional)
  • Don’t put too much into testimonials
  • Add it as a comment more so than a slide

Prototype

• Design
• Lightbox during check-out active after hitting submit for check out
• Animate!
• Upcoming Events needed for user dashboard.
• Horizontal scrolling could be difficult
• Brand-it

 

Presentation

• • Practice presentation (capstone) in front of mentor Dec. 13^th
  • Brand our presentation
  • Check for continuity between prototype and slides

 

Financials

• Where do we stand financially now and where we will be 18 months from now?
• Why do we want the money and what we are asking?
• Reiterate who we are, then ask what we need for our budget.
• With x number of customers, we will have x amount of revenue
• We need x amount of money for development in x amount of time

 

Class Prototype Script/Voice over

• Focus on the user experience
• Focus on the features
• Differentiate between guest vs subscribed users

 

 

 

 

 

 

 

 

 

 

 

Topic: 11/7 deliverables – prototype, memo, slide deck

From Amy:

• Deliverables look good
• Memo:
  • Terrifically done, hits all the points you want to hit
  • No changes
• Prototype:
  • It’s so far past where she expected it to be
  • Only question: is there a place to add my own handwriting or preview what it would look like if it was set up and imported into Momento
    • Yes, but I’ll make that a bit clearer in the subscription user flow
  • Don’t need to do any more work on the prototype! (except actually making it work)
  • Be conscious of time
• Deck:
  • 15 minutes to present, 5 mins for question
  • Think about showcasing prototype and content and how to do that

From Becca:

• Deck – no concerns about what we’ll pull together
  • Useful exercise: before you put content on the slides, just figure out what the 12-15 headlines will be
  • It’ll make easier work of thinking about the info you need for the slides – the most important info to illustrate the headline you’ve put on the slide
• Deck outline:
  • These outlines are high-level outlines
    • Kim & Greg might have more emphasis on personas, for example
    • Capstone presentation won’t emphasize personas as much
    • K&G’s presentation will contain emphasis on different pieces than the capstone
      • Heavy on social media/marketing plans
    • Not an academic presentation, it’s an executive presentation
      • Don’t regurgitate everything you learned
    • Regarding K&G’s presentation:
      • Embrace the ability to run with it, don’t feel like you need to go back and tick boxes because you’ve already done the work
      • Confirm with K&G anyway, but you’ve already done the work
    • Amy offered to sit in on a meeting with Greg & Kim to help us really sort out expectations, because there’s confusion there internally and externally
  • Question: balance between entrepreneurship and digital innovation in marketing
    • Typical pitch contains elements that were not necessarily covered in the program (revenue models)
      • It makes a good pitch, and we know it shows good thought, but we didn’t really cover it much
      • We can BS it and put a lot of thought into it, but what’s the weight?
      • From Becca: revenue was never asked for explicitly for the capstone. People might want to know if it’s sustainable, how you would make money with it, etc. but it wasn’t expected
        • They don’t expect financial analysis, it wasn’t covered in the program
        • If you’re the marketing/sales team, and your job is to sell us on the problem/opportunity/market/market size/product features … that’s what they’re expecting.
        • Think about a sustainable business model fit and value proposition, confirm there’s a market for it
      • From Amy: she just wants to see that we’ve really thought about it. Teams in the past have shared a fabulous innovation, but Amy and Becca wanted to know more about the finances there
    • Question from Dan: wordpress Momento website. You don’t just want links to our content on the site right? i.e. Memo should be written out on the website, not just linked out?
      • Amy: it’s fine to use the site as a repository, linking out to the things Amy and Becca need. Because the prototype is the prime example, the website doesn’t need to be the main hub of info
      • Amy just wants to access the information she needs

• Updated Debbie with what we turned in for 11/7
• Debbie didn’t get a chance to check email and prep for this meeting as she was traveling
• Debbie will take a closer look at the outline we put together for our capstone pitch deck
  • We’re currently debating adding “what customers are saying” to our pitch deck, but it’s conflicting in our group
• Debbie wants us to be sure we’re building out the prototype in a professional way, it’s a huge part of the capstone, it’s our execution of the strategy
  • Share with Debbie’s personal email
  • Debbie will look at it and give feedback on it next week, 11/15
• Pitch deck:
  • Tell us who you are, what you’re doing, etc.
  • Revenue – important
  • In 5 years, this is where we hope to be as far as ROI
• Note: all the work we’ve done to date will not go in the pitch deck, a real pitch wouldn’t contain all that info
• Gift card option should be “bubbled up” a bit, people are really interested in that
  • Debbie’s been talking about Momento to some of her friends/colleagues/peers and people have responded positively – “oh I need that!”

 

Meeting Notes:

 

• “Thoughtfulness” in Momento’s Product – Differentiator
  
  • People are disengaged in thoughtfulness
  • People are stretched thin (bandwidth)
  • Momento gives you that organization in your life that you need as well as that emotional component
  • Momento’s user experience and technology lends or helps this purpose of keeping thoughtfulness predominant/important in a seamless manner
  • Emotional need (thoughtfulness/connection) + Our Organization + Technology (solution/disruptor) = Momento’s differentiator compared to competition
  • Tech is important – big part of execution. Prototype has heavy weight in project.  It is our product.
  • Positioning – where does our product live in our “ecosystem” or sphere where we do business? How do we compare to the big competitors?

• Campaign Strategy
  • Future long-term goal message to investors: How can people learn to be more thoughtful?
  • State three tier campaign strategy framework (already done); but in 18 months how do we grab those customers that are “not as thoughtful” – once we gain momentum “make the world more thoughtful”.
  • Find data on market segment to back this up – will likely be at end of slide deck with or after budget slide

• Slide Focus
  • Our focus on our slide deck should be how you raise capital from investors -real world .

• How are we managing or pinpointing demographics?
  
  • Everyone can’t be your demographic – target within the same demographic but then specify how you’re capturing within that demographic with birthday’s,  events, holidays, milestones…etc.
  • Target those people who are liable to be forgetful in that demographic  (executives, doctors…) Pinpoint people.
  • We’re going to make x amount of revenue based on x target audience. How do we keep the revenue going?

 

Upcoming:

• November 7: Prototype
• November 7: Memo to Company Leaders

• November 7: Marketing Channels
• November 7: Project Deck
• November 8: Meeting with Amy & Becca
• November 14: Draft 1 of Momento Deck
• Nov 14: Budget and Resource Plan

• Nov 14: Measurement Strategy & KPIs
• November 21: Draft 2 for Greg & Kimberly
• Week of 11/24-28: Fall Break, No Class

• November 28: Second drafts of all deliverables (MIGHT SHIFT TO 12/5)
• November 29: Rehearsal (
• November 30: Rehearsal (one day before)
• December 1: Final Presentation for Kimberly & Greg

• December 15: Capstone Presentation

 

Agenda:

• Updates (high-level) on various deliverables due soon: 

• October 31: Campaign & Activation Editorial Calendar (Jen/Dan)
• November 7: Prototype (Erin/Joel/Danny)
• November 7: Memo to Company Leaders (Sean/Jen)
• November 7: Marketing Channels (Erin/Jen)

• Miscellaneous, but connected in every way: 

• Brand: Logo (Under construction! Should have something in next week!)
• CAPSTONE: Once we turn in Prototype on Nov 7^th, how do we plan for updates on second draft of deliverables?

Campaign & Activation Editorial Calendar:

• Think about a specific moment where you can activate your audiences
  • How long could the campaign be?
  • Who would it be targeted to?
  • What channels/creative?
• Basic skeleton’s been created, basic strategy
• Two campaigns, because we’re new:
  • Awareness: 6 weeks (will inform the next campaign)
  • Engagement/Lead Gen:
    • Might invite them to be insiders and test things for Momento (beta testers)
    • Fast track them to be loyalists
  • Editorial calendar: mix of different creative types (static images, video storyboard tweaked for different platforms)
  • Question: as we define the campaigns further, can we intertwine the campaigns into the prototype?
    • Yes, one of the campaign ads will kick off the prototype
  • From Debbie: once you start to gain loyalists, focus on targeting and retargeting those customers. How will you manage those loyalists over time? (retargeting strategies)

Prototype:

• Two flows: guest checkout, subscriber checkout
  • Guest doesn’t want to add any personalization stuff
  • Guest journey should be SUPER simple, then ask them if they want to create an account at the end
• Think about flow of prototype from UX perspective – how many clicks does it take someone to go through the process?
• Important to show guest journey and subscriber journey
  • If you’re incentivizing promotion and trying to move people from guest to subscriber, that will be important for measurement
• Create a few different flows (like pre-prototype) and explain what those are
• Model prototype after one of those flows
• Update copy/content to be as relevant and real as possible eat time of pitch (early December)

Memo to Company Leaders & Marketing Channels:

• Haven’t been started yet, but marketing channels have been done for K&G
• Memo: asking if someone can help with Sean at taking a first pass
  • Joel wants to contribute.
  • Is there something to consider with this memo? Who are those leaders? Would the leaders be the investors?
  • Clarify via email with Amy and Becca – as a B2C who are you talking to?

Miscellaneous:

• Logo under construction, should have something in the next week
• Voting for favorite a few days before prototype is due so we can place it

How do we move forward and work on updating first drafts to be second drafts?

• Ask Amy & Becca, how do they want to receive/consume second drafts?
• Is it similar to how we’ve done this, or is it closer to the final pitch deck?
• Do they want it in one continuous deck or separate?

To Do:

• Erin – Compile feedback on deliverables so far from meeting minutes and Canvas feedback, put in doc and put in Sharepoint, broken down by deliverable

Upcoming: 

• October 31: Campaign & Activation Editorial Calendar
• November 7: Prototype
• November 7: Memo to Company Leaders
• November 8: Meeting with Amy & Becca
• Nov 14: Budget and Resource Plan
• Nov 14: Measurement Strategy & KPIs
• November 28: Second drafts of all deliverables