Meeting with Debbie 11/15/2021
Agenda:
- Review class presentation slides 1-6
- Prototype Review
Slides 1-6
- Prototype –
- Take 2 minutes to do a deeper dive of the prototype/product
- Highlights of the product and why we made these decisions
- User Experience-centric
- We are driven by technology and we must showcase feature’s
- Slide 5 – Launch Market
- Start with the reason why you picked the three personas’ w/statistics to back up why. Start with audience and work your way down
- Slide 2 – Go to Market Plan
- Go-to market plan is tactical- the how. Specific tasks to accomplish the tasks (Hire sales team, SEO, SEM….)
- Launch Plan is more “here is what we got” – the what: our technology, roadmap… first three months
- Sample Creative
- Marketing oversees creative (in our instance)
- Part of our marketing story. Our end product is our message.
- “Here is what our social media looks like…” How are we going to show off our social and traditional presence (email)? What do we expect in ROI from them?
- What People are Saying (optional)
- Don’t put too much into testimonials
- Add it as a comment more so than a slide
Prototype
- Design
- Lightbox during check-out active after hitting submit for check out
- Animate!
- Upcoming Events needed for user dashboard.
- Horizontal scrolling could be difficult
- Brand-it
Presentation
-
- Practice presentation (capstone) in front of mentor Dec. 13th
- Brand our presentation
- Check for continuity between prototype and slides
Financials
- Where do we stand financially now and where we will be 18 months from now?
- Why do we want the money and what we are asking?
- Reiterate who we are, then ask what we need for our budget.
- With x number of customers, we will have x amount of revenue
- We need x amount of money for development in x amount of time
Class Prototype Script/Voice over
- Focus on the user experience
- Focus on the features
- Differentiate between guest vs subscribed users