Feedback on features and cost structure:
Joel provided overview of standard features for standard users, premium features for subscription users, and payment options
Set standard for easy-pay options?
- Apple Pay and Google Pay are most common
Have you thought about wedding registries and how that might work?
- Need a lot of addresses to send out invitations – how do we obtain them?
- From Debbie: what if you partner with The Knot or Zolo?
- Might be interesting to add as a future product
- Things are sent from those stores and things get lost
- Might be able to partner with them
- Could be a way to integrate a more personalized note into those gifts
- (from the gift-giver, providing a personal card that goes along with the registry gift)
- Bit of an untapped market
Is there a guest user?
- They would need to create an account, but the account creation is free
- Guest user that wouldn’t have to create an account at all?
- You don’t necessarily need every person’s email address
- If you allow someone to be a guest, and if they come back, they can create an account
- First time user might not want to subscribe, and they might want to try you out without giving their info
- At card personalization/checkout: “Would you like to create an account now?”
- As a guest, save NO information, and they can opt out of it and move forward
- Think about logistics of asking people to pay a subscription
- Week before, let user know trial’s almost up and we’ll be charging your credit card
- Auto-renewals do that, but companies don’t normally do that with trial runs
- The trial is fine, it just adds logistics to what you’re doing
- After 30 days, $9.99 a month and includes a free card per month
- And waives processing fee for gift cards
- Gamification idea is more for loyalty and long-term users rather than up front
- From a D2C POV, keep it simple. 1 month free trial and go from there.
- Promotional POV: think more loyalty. Have a strong loyalty program with this and that will lend itself to users who will refer you and things like that
Re addresses from contacts in Facebook:
- It’s up to the user to input the address
- We can tell them they have a birthday coming up, but they have to put the address in
- Be as transparent as possible
- From Debbie: consider your customer. When customers feel like you’re digging for their data, they’re uncomfortable. We want people to be deliberate in inputting the information, so they feel in control of that.
- Postable provides an address book, but user has to input the info
- Info is willfully given
- Uploading of Excel is easy (but can’t be shown in our prototype, as it’s mobile)
Feedback from Amy & Becca on data (led by Dan)
Two biggest questions:
- What other data points can you provide (aside from greeting card industry growth points) and tie that more into a story
- We’re creating a new product/industry, there’s no real hard data… can you look at other things that get personalized? Desire to personalize other products, i.e. jewelry or Nikes etc.
Dan is going to do research on those to add to the PowerPoint
- That’s more competitive analysis
- Looking at data on different industries can be tricky because data is collected differently
Debbie’s going to attend next week’s meetup on Sunday instead of Monday