While websites like Packupandgo and Hipcamp offer travel agent type booking services static for those who already have an idea of when and where they’d like to adventure, EpicTrek serves to inspire Zoe, the aspirational beginner, looking for adventures to supplement her family vacations and also get her started with local ways to achieve accessible feats.
Our unique community of adventurers (and those in the making) will share their ideas for change in their own lifestyle and collaborate with like-minded Earth conservationists on the platform for ways to be #partofthechange.
SWOT Analysis
Strengths
EpicTrek is focused on providing personalized local adventure options for amateur and aspirational adventurers who don’t know where to start when booking an outdoor vacation. The database of educational content will help the novice understand what to expect and how to prepare for each adventure. The EpicTrek community, consisting of influencers and past EpicTrekkers, will give Zoe and Colton access to a tribe of like-minded adventurers who are there for support and motivation.
Weaknesses
EpicTrek’s booking API partner, Peek Pro, has a similar offering. This could result in loss of market share if the partnership or fee structure between Peek Pro and EpicTrek is compromised.
Opportunities
Continued expansion of EpicTrek influencers will continue to validate the community. Vendor partner product offerings will add an e-commerce component, allowing Trekkers to plan, book and buy supplies directly from EpicTrek. Monetization opportunities and affiliate relationships will be strengthened through the vendor-partner relationship.
Threats
COVID-19 regulations limit EpicTrek’s product offering and overall trek experience. The deepening economic recession could impact travelers’ ability to travel. EpicTrek plans to focus on the ‘staycation’ and adventures that are closer to home.
Competitive Analysis
Peek.com
What they’re about
“We help you to discover and book amazing things to do. We know that an unforgettable trip is built on the special experiences you share with friends and family. Yet these activities are often difficult to find and even more challenging to book.”
Website: Mobile Responsive
App: N/A
Instagram: 4,439
Facebook: 13,013
Twitter: 6,772
PInterest: 16,729
All organic postings with very low engagement. Postings are cohesive across and not tailored to the channel. No visible strategy behind their social media posts and presence. Instagram is their most popular channel engagement wise. There is no live chat option on their Facebook and no social re-targeting ads. Little known paid social advertising. Run paid partnerships via Instagram.
Hipcamp
What they’re about
“The Airbnb of camping” From public parks to private land, we’re the most comprehensive guide to camping in the nation.
Website: Mobile Responsive
App: App on iPhone or Android
Twitter: 9,074
Facebook: 114,436
Instagram: 245k
Pinterest: 11,870
YouTube: 1.1k
Spotify: 37
Relevant organic content marketing with some partnerships. They utilize their blog heavily for content marketing on their social channels. There is no live chat option on their Facebook and no social re-targeting ads. They recently started running paid advertising on social.
Tripadvisor
What they’re about
“Tripadvisor is an online travel company that helps people around the world plan, book and experience the perfect trip.”
Website: Mobile Responsive
App: App on iPhone or Android
Facebook: 7,725,743
Twitter: 3.4million
Instagram: 2.4million
Pinterest: 174,260
The largest social presence amongst all competitors. No live chat option on Facebook. Good job integrating consumer engagement with social posts by uploading photos from users. Run a ton of paid campaigns through social including cross-promotional sponsorships with companies like Ruffino.