Attendees:
Gretchen , Christine , Colleen , Akasha , Jane , Justin , Amy , Becca
General info:
- Amy’s comments
- Digital analysis, well thought out and thorough
- Loves ERD & process diagrams
- Data schema – separate people info from address info. Removes redundant data, add another table that is a membership data table. New table can track membership dates for renewal/retention. Unique ID is the member ID. Customer ID with the login.
- Data around botanical gardens. Another viz data around the story of “how many people supplement their physical experience with a mobile device?” Answers the why. Could be online shopping/pick up in store. Look for the behaviors. Overlap of physical and digital.
- What is model for interacting outside of Longwood Gardens?
- Becca’s comments
- Any data around apps driving customer retention and interaction. Another step towards telling our story.
- Process model is excellent, remarkable we thought through whole process
- Competitors – there are a lot of plant scan apps on the market. PlantNet Plant Identification might serve as a competitor. Plant apps as collaborator/competitor
- Include why our app is better than another plant scan app.
- Make sure everything supports our key value proposition
- What is the impact/how are we improving the mobile experience?
- For wireframes/prototype – Focus on features that hit our value proposition
- Next deliverable is draft of final presentation – with draft headlines/content. A pitch deck.
- Appendix can have the deeply detailed tables, slides
- Reserve time to demo actual prototype
- Marketing channels – may or may not be relevant to longwood gardens or we can make marketing kit for the client
- On marketing – what is more beneficial?
- How can we take the app to the consumer?
- What support/assets/planning can we provide the longwood with that will help them reach their consumers?
Discussion:
- What is model for interacting outside of Longwood Gardens?
Action Items:
- Second drafts
- Clarification from Greg & Kimberly on social deliverable. Selling to longwood or longwood selling to consumers?