Gretchen, Justin, Christine, Colleen, Akasha, Mentor
Market Research – Support to “Claims”
Audiences – All identified audiences have a persona
- Primary… secondary… etc.
3-4 Key Competitors
- Direct / indirect competition (Duke botanical… Philadelphia Zoo…)
- Build something to white label
Is the app going to be free?
- Most likely. Leverage sales opportunity.
- Local garden centers, hotels, other gardens
- Seal of approval?
- Health – touching plants
- Longwood Foundation > Funding?
Targets – How to break out? Build CRM…. Think about long-term. Use data points, now have user insights.
Gamification – Kids and adults.
Health, wellness, fight obesity, movement, etc.
All plant scanning apps stink – need a better solution that works
Crowd sourcing – App name
Additional research after discussions