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You are here: Home / Team Meeting 9/4

Team Meeting 9/4

Attendees: 

Gretchen, Justin, Christine, Colleen, Akasha, Mentor

 

General Notes:

 

NEEDS:

Market Research – Support to “Claims”

Audiences – All identified audiences have a persona

  • Primary… secondary… etc.

3-4 Key Competitors

  • Direct / indirect competition (Duke botanical… Philadelphia Zoo…)
  • Build something to white label

Is the app going to be free?

  • Most likely. Leverage sales opportunity.
  • Local garden centers, hotels, other gardens
  • Seal of approval?
  • Health – touching plants
  • Longwood Foundation > Funding?

Targets – How to break out? Build CRM…. Think about long-term. Use data points, now have user insights.

Gamification – Kids and adults.

Health, wellness, fight obesity, movement, etc.

All plant scanning apps stink – need a better solution that works

Crowd sourcing – App name

 

Action Items:

Need name

Additional research after discussions

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