Attendees: Gretchen, Justin, Christine, Akasha, Jane, Colleen, Becca, Amy
General Notes:
- Kudos for logo creation, analysis of related apps, course site well organized, meeting minutes good length
- Interaction with mentor will ramp up after this week
- Competitive Analysis:
- Where did we land on the app and how are we developing it? – We are an agency developing the app and Longwood is our first client.
- What value are we driving to Longwood gardens?
- What is the business case/reason?
- To get people to come more often OR to get them to come at all
- Increasing the frequency of guest visits (customer loyalty)
- Secondary $$ reason – in-app purchases
- Think through the business case for what we are doing: What is the primary $$ purpose of the app?
- Benchmarking best-in-class tools in the arena – good work 😊
- Profiling technology is going to help us bring good ideas into our app
- Look at what other true competitors based on your business case are doing – we can’t figure out who we are truly competing against until we have our business case.
- Customer acquisition – could convert customers because we are offering this educational mobile experience. (School groups, etc.)
- Where did we land on the app and how are we developing it? – We are an agency developing the app and Longwood is our first client.
- Okay to focus on a few features for the app– MVP has to drive the core business case
- What is going to compete for a users time? Should drive us to one key takeaway statement (Example: Everyone’s app is paid, so ours is going to be free or none of the apps are focused on kids and our will, etc) A competitive analysis will bring you to your unique selling point
Action Items (updated in project plan):
- Think through the business case for what we are doing: What is the primary $$ purpose of the app? (next week or two)