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You are here: Home / Team Meeting 12/3 w Becca

Team Meeting 12/3 w Becca

Attendees: 

Gretchen, Christine, Colleen, Akasha, Justin, Becca

  General Notes: 

  • Overview of Deck. Becca thinks it’s in good shape. Ending on pricing/added value is a punchy way to end presentation. 
  • Add in final slide with adding value and a next steps/questions slide
  • Choose a membership tier from Longwood, mid-range would cover family of 4. 
  • ON average how long do people retain memberships? Google average museum membership length. App would extend the membership length by XX%, additional value per customer
  • Pick logical set of assumptions. Make statement with further information we could make a better value prop
  • Look for 990s on Guidestar for info on Longwood
  • Retention w/ customer lifetime value
  • End with dimensional value you’re returning to them, next steps, contact this person, questions for us? We believe this will help you increase retention
  • Touchpoint map, talk about pain points w/ the app and the journey. Make the pain points clear along the journey
  • Combine slides 3-4
  • Make objective very clear
  • Slide 3 address where the problem begins and better opportunities for ongoing retention rate. Opp 1 is…, opp 2 is…, opp 3 is…
  • Opportunities: digital engagement with the whole family

Discussion: 

  • Review of touchpoint/customer journey & final slides discussing value
  •  

Action Items: 

  • Revise slides

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