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You are here: Home / Team Meeting 10/7

Team Meeting 10/7

Attendees:  

Gretchen, Christine , Colleen  , Akasha , Jane  , Justin  

 General Notes: 

  • Going over upcoming due dates
  • Discuss topics to cover with Amy & Becca
  • Review the data process model on the site
    • Revised customer journey – user opens app earlier to scan their membership ID card
    • Need to add game to ERD
  • Review article, Building your first app, https://www.entrepreneur.com/article/231145
    • Survey for usage and UX testing
    • Layout the flow and features 
    • Screenshot of longwood dashboard
    • Show data flow of client CRM to BranchLab app
  • Review the sitemap and wireframe draft
    • sitemap with architecture 
    • Wireframes – my account, maps, AR game, plant scanner
    • Add terms and conditions, consent box to sitemap 
  • GDPR with data in our app. Consent for data sharing
  • Hubspot – Make My Persona
  • Social?
    • B2C – Facebook & Instagram
    • B2B – LinkedIn & Twitter

Decisions:

  • Game in app? QR code on flower cards & AR insect on plant, take a selfie in front of xx plants then get digital photo album share on social. Encourages interaction among visitors
  • What part of sitemap for the demo?
  • We are data processor. Granular or general usage trends to clients?
  • Are we marketing to Longwood, trying to get them to buy the app? Or Longwood marketing to customers, trying to get them to download/use the app?
  • Next deliverable – is the draft of project deck the draft of the final presentation?

Action Items: 

  • Gather survey questions
  • Draft social posts
  • Content strategy due Oct. 22
    • Audit – Gretchen/Christine
    • Define brand (longwood persona) – Akasha/Jane
    • Overall content strategy – Colleen/Justin

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