• Skip to main content
  • Skip to secondary menu

BranchLabs

  • About Us
    • Brand Profile
    • Company Profile
  • Evaluation & Research
    • Competitive Analysis
    • Data & Process Model
    • Digital Analysis
    • Marketing Channels
  • Project
    • Project Proposal
    • Project Plan
    • Meeting Minutes
      • Team Meeting (w/advisors) 12/4
      • Team Meeting (w/advisors)12/3
      • Team Meeting (w/ advisors) 11/5
      • Team Meeting (w/ advisors) 10/28
      • Team Meeting (w/advisors) 10/08
      • Team Meeting 10/7
      • Team Meeting (w/ advisors) 10/8
      • Team Meeting 10/7
      • Team Meeting (w/advisors) 9/30
      • Teem Meeting 9/23
      • Teem Meeting (w/advisors) 9/17
      • Teem Meeting (w/advisors) 9/17
      • Team Meeting 9/9
      • Team Meeting 9/4
      • Team Meeting 8/14
      • Team Meeting 8/12
    • Memo to Company Leaders
    • Project Deck
  • The App
You are here: Home / Team Meeting 9/30

Team Meeting 9/30

Attendees: 

Gretchen, Christine, Colleen, Akasha, Jane, Justin, Collie

 

General Notes:

  • Reviewed buyer personas and corresponding data.
    • Suggestion: add brand bullets under behavior, family status. Ex.) Part-time mom is she connected to Aldi or Fischer-Price. This may impact the offers and partnerships we develop.
  • Reviewed features and plan structure. Tiered pricing structure (basic, silver, gold) Tiered pricing breaks down features of app. Discussed a few approaches:
    • 1 These three tiers are offered to LG as a customer and they decide what tier they want to offer to botanical garden visitors.
    • 2 Flat fee partnerships and then a cost per acquisition model. Everyone who registers, we make a percentage of the cost. A few different models allow for a better negotiation standpoint. Different cost per acquisition. Basic $10, silver $15, gold $20.
    • 3 Still customizable – it’s not all features or bust this doesn’t lock the users in.
  • How are we breaking out the cost?
    • We have the resources in-house. Costs are specific to the app, it is a range not definite. Allows for negotiation.
  • What could impact them wanting to come and not wanting to come?
    • Interest in nature, loves the environment, unemployment in immediate area, recession, regulations, consumer cultural demands, allergy season/pollen count
  • Environmental analysis – sustainability and conservation of the gardens. Threats: global warming, threats, conservation
  • Depth of UX/UI experience for presentation
    • Make it functional so audience can understand the decision trees.
    • Start backwards – the person at longwood gardens how do they get to the app? Pick two features, stick with the brand.
  • What KPIs will we use?
    • Show them the success of previous clients (acquisitions, length of time).
    • Internal dashboard (sell licenses) which shows the metrics of the app. Can use AI to make suggestions, predictions.
    • Dashboard shows client what they can control, optimization opportunities. Data helps them decide which actions to take next.

Decisions

  • Defined case: Goal is for customer retention, bring customers BACK.
  • KPIs/measurements/bookmarks to measure success

Action Items:

  • Observe layout of LG
    • Wheelchair access, shade, benches

 

Copyright © 2023 · Akasha Goins
Disclaimer: The information included in e-portfolios are posted and maintained by the applicable student. Temple University makes no representation as to the accuracy or currency of this information.