Objectives
- Digitalize the touring experience in gardens using a native mobile app featured a wide range of functions
- Enhance the guest engagement with gardens as well as the combination of joy and education
- Improve the attendance/revenue of horticultural parks with an app-based digital experience
Stakeholders
- BranchLab Team (Gretchen Hauselt, Justin W. Jones, Akasha Goins, Jane A Grimley, Christine Mendoza, Yue Sheng)
- Mentor (Collie Turner)
- Faculty Advisers (Amy Lavin and Becca Zinn)
Minimum Viable Product (MVP)
- A mobile app that provides a convenient all-in-one digital solution to visiting gardens and parks
Project Scope
- Establish Objective & Opportunity
- Identify Target Customers (e.g. Longwood Gardens)
- Persona and Customer Journey Map
- Brand Development (company name, logo)
- Establish Proposed Solutions (check-in, interactive maps, route planner, e-commerce, plant scanner, gamification, etc.)
- Create Wireframes of Mobile App for Featured Functions
- Market Research & Competitive Analysis
- Establish Pricing Strategy (Freemium and Premium)
- Raise Funding/Investment (possible collaboration with gardens or parks)
- Architecture of the Digital Platform/Technology
- Data and Process Mode
- Marketing Plan & Channels
- Proposed Measurement and Improvement
Proposed Schedule
