1. What is the overall architecture of the digital platform or technology of interest?
2. Below are the features and plan structure of how the application works.
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| Feature | Tier | Technology Required | Cost | Notes | ||||||||||||
| E-commerce – shop online, buy tickets, become a member, renew, gift cards, parking pass | Basic | BranchLab Platform | $30K – 130K | BranchLab’s proprietary mobile app development platform. The BranchLab platform is cloud-based and specifically supports geo-location services. This allows for targeted marketing and campaigns based on a user’s location, as well as making it easy to update the application and track user analytics and sessions. | ||||||||||||
| Social Media Check in | Basic | BranchLab Platform | $500-$2000 | BranchLab Platform has the capability and can be customized to support social network integration (Instagram, Twitter, Facebook,& Pintrest) | ||||||||||||
| Interactive maps/Kid’s Area – calendar items tagged “Family and Kids”, highlights the kid friendly parts of garden | Basic | BranchLab Platform | $500-$2000 | BranchLab Platform tailored specifically for geo based interactive maps through its easy to update cloud based template and ready made feature addition capability. | ||||||||||||
| Visitor Tips (FAQ) | Basic | BranchLab Platform | $500-$2000 | Word and Image based info page within the app, easy to implement | ||||||||||||
| Events calendar (Fountains, Music, Performance & Theater, Classes & Workshops, Displays & Exhibitions, Member Events, Family and Kids) | Basic | BranchLab Platform | $500-$2000 | BranchLab Platform tailored specifically for geo based interactive maps, specifically event schedules, through its easy to update cloud based template and ready made feature addition capability. | ||||||||||||
| Personalization (new vs. returning user) & (online vs. offline functionality) | Basic | BranchLab Platform | $500-$2000 | Could this be linked to your route planner? Preferences in likes, level of expertise. Choose flowers for your avatar-(BranchLab Platform has the ability to support photo and video galleries) Favorite different gardens. Linked to your membership tier (Membership levels perks – Gardens 1, Gardens 2, Gardens 5, Gardens Preferred , Gardens Premium) | ||||||||||||
| Push Notifications (lost kid, weather, closing) | Basic | BranchLab Platform | $500-$2000 | BranchLab Platform has the capability and customized to support the push notification implementation. | ||||||||||||
| Information on restaurants (hours, menu, special events, locations)– 1906, Café, Beer Garden (live music), Picnic Area | Basic | Yelp API | FREE | Basic YELP capability | ||||||||||||
| Route planners /scheduler: Daily Tours, Fountain Shows, Classes, Performances, etc. | Silver | BranchLab Platform | $500-$2000 | BranchLab Platform tailored specifically for geo based interactive maps, specifically event schedules, through its easy to update cloud based template and ready made feature addition capability. | ||||||||||||
| Wheelchair, electric wheelchairs, and stroller rentals (show availability) They are 1st come, 1st served | Silver | First come/First Served | Longwood controlled pricing | However, perhaps it could function how parking space availability is handled, some type of sensor that pings the app when the stroller, wheelchair, or bike is removed | ||||||||||||
| Locate a plant expert (Upsell Opportunity) | Silver | Yelp API | FREE | Could use YELP API to specifically provide reviews and information about Plan Specialist in their proximity using the geolocation function within the app | ||||||||||||
| Plant Explorer: Information about plants – origin, required care, etc (QR code scanner) | Silver | BranchLab Platform | $500-$2000 | BranchLab Platform has the capability and can be customized to support QR codes. What’s in bloom part of the DB for current flowers available – see new plants/add to scheduler. QR/Plant Scanner would be in the moment when user is trying to learn more about a plant they are looking at | ||||||||||||
| Reserve restaurant – 1906 | Silver | Yelp/Google API | FREE | Could use YELP API or Google Search to display restaurant info to make reservation | ||||||||||||
| Catering & Private Events – Schedule/Arrange events (birthday, wedding, anniversary, etc) | Silver | BranchLab Platform | $500-$2000 | Could be rolled up into events calendar or Route Planner. BranchLab Platform tailored specifically for geo based interactive maps, specifically event schedules, through its easy to update cloud based template and ready made feature addition capability. | ||||||||||||
| Plant scanner – learn fliers, trees etc. (can plant snap share their API?) | Gold | BranchLab SDK | BranchLab Flat Fee | The BranchLab SDK provides a range of image detection features that can be incorporated into third party applications. The technology uses deep learning to recognize over 400 flower species and genres | ||||||||||||
| AR experience (Experiential learning -children and adults) – Gamification | Gold | BranchLab SDK | BranchLab Flat Fee | The BranchLab SDK provides a range of Augmented Reality incorporated into third party applications. | ||||||||||||
| Like what you see? Where to buy locally | Gold | Yelp API | FREE | Maybe quick link to google maps to find local garden centers – sponsorship/ads?. Could have a geofence around area of garden where garden centers have “As seen at Longwood Gardens”. | ||||||||||||
| CMS & Analytics Dashboard (upsell opportunity) | Gold | BranchLab Platform | $2,000 | BranchLab Platform has the ability through it’s CMS to create a Dashboard, which is a comprehensive overview of the app’s analytics, including stats such as number of downloads, popular sections, user location map, promotional tools, and more. |
3. What are the pros and cons of this technology or platform?
4. How does it compare to competitors?
- Many competitors have similar technology; however, most do not have a client dashboard tailored to track the apps overall analytics, including stats, number of downloads, popular sections within the app, user location map info & e-commerce sales. Most importantly, a self-service content management system where the client can manage their images as well as pull reporting.
- What are the future growth prospects?
- White Label Software, SDK and Professional Services that can be resold/licensed to other businesses, which also allows BranchLab to scale itself as a business.