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SSMD - NHL Capstone 2019

NHL Group Capstone Project - DIM 2019

  • HOME
  • ABOUT
    • MEET THE MARKETING TEAM
    • STAKEHOLDERS
    • COMPANY PROFILE
    • PROJECT PLAN
      • MINUTES
  • DIGITAL ANALYSIS
    • APP MAP
    • TRENDS, GROWTH POTENTIAL, IMPACT, AND COMPETITORS
    • DATA AND PROCESS MODEL
    • PROTOTYPE
  • Environmental Research
    • TARGET MARKET RESEARCH
    • WHY SEATTLE?
    • PERSONAS
    • INTERNAL AND EXTERNAL ANALYSES
    • COMPETITIVE ANALYSIS
  • MARKETING PLAN
    • AUDIT OF CURRENT MARKETING CHANNELS
    • Campaign Strategy – Marketing Channels
    • CONSUMER JOURNEY
    • CAMPAIGN ACTIVATION KPIs
  • MEMO TO COMPANY LEADERS
  • PITCH DECK
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COMPANY PROFILE

The Seattle Sockeyes is the 32nd NHL franchise who will play in the Pacific Division.  We’ll be facing off in our inaugural season in 2021. Catch us at the newly renovated KeyArena, with a 17,000 fan capacity! Training facility and headquarters will be located at Northgate Mall.


OUR BRAND

Who we are

We are the Seattle Sockeyes Marketing Division who are bringing something exciting to Seattle!

Why we exist

We foster community and enhance the fan experience for loyal Sockeyes fans!

How we do it

By providing a place for Sockeyes fans to connect, to learn, and to participate with each other and the team.

What we sell

A mobile application for fans of the Sockeyes.


SEATTLE SOCKEYES LEADERSHIP TEAM

Majority Owner: David Bonderman
Minority Owners: Jerry Bruckheimer and David Wright
Seattle CEO & President: Tod Leiweke
Oak View Group CEO: Tim Leiweke
Senior Advisor: Dave Tippett
General Manager: Ron Francis
Senior Vice President of Business Operations: John Rizzardini
Senior Vice President of Digital and Fan Experience: Todd Humphrey
Assistant General Manager: Ricky Olczyk


SEATTLE SOCKEYES MARKETING DIVISION (SSMD)


APP FEATURES SNAPSHOT

Team Content
Rewards
Stadium Section
Shop
More


FINANCIALS

Cost of developing the app:
About $50,000-$70,000 to create and maintain our app (salary/cost related to developers and development team, the initial development and app maintenance, since our type of app will take around 1200+ hours to complete based upon its complexity), and it will take around 6 months, possibly more, but less than a year.

It will begin with a MVP at $50,000 and will follow an agile process management plan and release new features every two weeks, thus increasing the cost to around $70,000 as it is enhanced and upgraded.


APP

Check out our Sockeye fan app to get in on the action now!


Location

Northgate Mall, 401 NE
Northgate Way, Seattle, WA 98125
Contact Us: info@ssmd.com


#LiveHockey

 

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SSMD

Located at Northgate Mall, 401 NE
Northgate Way, Seattle, WA 98125
Contact Us: info@ssmd.com

Copyright: SSMD - Seattle Sockeyes Marketing Division 2019
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