Overview
After analyzing the market, we found viable opportunities for CareCar and threats to consider before launching the app. While we are new to the market and the cost will be higher to properly vet the drivers, CareCar’s strengths directly address the safety concerns from what our survey gathered. With the decline of car ownership, the demand for specialized rides will increase, which is when CareCar will be in demand more now than ever. Now, we can’t predict what will happen in the future, but with more autonomous vehicles becoming available, it can be considered a threat because there will be more vehicles on the road but then an opportunity because there will be a lack of medically trained drivers.
Our Competitors
The ride-sharing market is expected to grow more than 20% between 2018-2025. While there are many different ridesharing app-based companies, CareCar has the opportunity to disrupt the market with our unique product offering. The two largest ridesharing companies in the U.S., Uber and Lyft, recently announced that they will now offer services in the healthcare industry. Our other competitors, Veyo and Kango, do not have as big of a market share as Uber and Lyft but are already in the healthcare/childcare industry. Veyo fails to properly address customer complaints and Kango is not widely available, besides in California.
Uber Technologies, Inc. is an American multinational transportation network company offering services that include peer-to-peer ridesharing, ride service hailing, food delivery, and a bicycle-sharing system. Currently, Uber has 70-80% of the market and word of mouth is essential to the growth of Uber. They provide incentives by giving users their own unique referral code and offer first-time riders a free ride. Currently, Uber’s content is mostly videos re-establishing its new safety procedures, regaining trust with their audience.
Uber Health
- Provides rides for patients and caregivers to get to and from care and for providers to get crucial staff to work
- 2 ways to send a ride
- Redeemable rides- rider must confirm that they are ready to be picked up
- Scheduled rides- health organization selects the exact time and date that the driver will pick up the patient
Driver Capabilities
- Multi-step safety screen, driving violations, impaired driving, and violent crimes (routinely checked for any new offense)
- Driver identification periodically check by taking a photograph of the driver
- Low rating can lead to deactivation of the driver app
- Options to use your own car or rent a car with their transportation owners hourly, weekly, or long term (fees apply)
- No special screening for Uber Health drivers
- Collect payment whenever the Driver requests
Lyft, Inc. is a ridesharing company that develops, markets, and operates the Lyft mobile app, offering car rides, scooters, a bicycle-sharing system, and food delivery services. Currently, Lyft has 20-30% of the market and similar to Uber, word of mouth is essential to the growth of Lyft. They provide incentives by giving users their own unique referral code and offer first-time riders a free ride.
Lyft Health
- First on-demand transportation company to be designated as a covered option for eligible Medicaid beneficiaries
- Supply rides to and from Medicaid appointments
- Schedule rides through Lyft Concierge, a web-based product allowing organizations to request Lyft rides for Medicaid enrollees and Medicare Advantage beneficiaries
Driver Capabilities
- Multi-step safety screen, driving violations, impaired driving, and violent crimes (routinely checked for any new offense)
- No special screening for Uber Health drivers
- Driver identification periodically check by taking a photograph of the driver
- Low rating can lead to deactivation of the driver app
- Options to use your own car or rent a car with their transportation owners hourly, weekly, or long term (fees apply)
- Collect payment whenever the Driver requests
- **claims drivers make more money compared to competitors
Veyo is a NEMT (non-medical transportation) ride-sharing service that transports the rider to and from doctor/health appointments. The biggest competitive advantage that Veyo has over other ride-sharing services is how vetted the drivers are. The drivers must complete CPR training, complete a vehicle inspection, and watch training videos on ADA compliance and HIPPA compliance. Located in AZ, CA (Orange County), CO, CT, FL, MI, VA (limited availability)
Driver Capabilities
- Driver provides transportation to and from doctor/health appointments (mental/behavioral, substance abuse counseling, physical therapy)
- Must live in the select states available
- Complete a vehicle inspection, watch training videos on ADA compliance, HIPAA
- Must complete CPR training (free classes at their offices)
- No special license needed. Must pass driving history and criminal background check (varies by state)
- Minimum driver requirements:
- At least 21 years old
- Own an iPhone or Android
- Clean driving record
- Valid driver’s license, vehicle insurance and registration
- 3 years of driving history in the US
- Minimum car requirements:
- 2001 or newer (2006 in CT)
- Must have 4 doors
- Seats and seatbelts for 4 passengers
- Room for a wheelchair in the back or trunk
- 30” max seat height and 20” min seat height
- Must have additional auto insurance under your own personal policy (rideshare endorsement)
- Payments are sent out once a week*
- Onboarding process 3-5 days
Kango is a service that provides ridesharing services for children is only available in select counties in California. Kango, which is nicknamed the babysitter on wheels, targets their messaging to babysitters looking to make some extra cash and the soccer moms of the world. Their brand messaging is fairly simple, be the go-to for providing the best safe child transport and babysitting at affordable rates. Kango requires all drivers to submit their fingerprints, which is different from Uber, Lyft, and Veyo.
Driver Capabilities
- Fingerprinting
- Scheduled meetups before rideshare service
- Babysitting
- Suspended if texting/using the phone while driving
References:
Margolis, Kate. “Lyft Is Providing Rides for Eligible Medicaid Patients in Six States, Increasing Access to Care for Potentially Nine Million.” Lyft Blog, Lyft Blog, 24 Oct. 2019, blog.lyft.com/posts/2019/10/24/lyft-is-providing-rides-for-eligible-medicaid-patients-in-six-states-increasing-access-to-care-for-potentially-nine-million.
“Uber.” Facebook, www.facebook.com/uber/?brand_redir=311043455700532.
“Veyo News: Updates, Events, Partnerships.” Veyo, 14 Oct. 2019, veyo.com/news/.
Freeman, Mike. “Veyo Brings Ride-Hailing Tech to Health Care.” Tribune, San Diego Union-Tribune, 13 July 2016, www.sandiegouniontribune.com/business/technology/sdut-veyo-total-transit-uber-medical-trips-medicaid-2016jul13-story.html.
https://www.ridester.com/uber-vs-lyft/
https://www.businessofapps.com/data/lyft-statistics/
Research, Zion Market. “U.S. Healthcare Transportation Services Market By Type (Medical Transportation (Medical End-Users, Incubator Transport, Mobile Treatment Facilities, and Patient Transport) and Non-Medical Transportation (Mailroom Services, Event Covers and Others)) and By End-Users (Private Paying Customers, Hospitals, Medical Centers, Nursing Care Facilities, and Airport Shuttle): U.S. Industry Perspective, Comprehensive Analysis, and Forecast, 2017 – 2026.” U.S. Healthcare Transportation Services Market: Industry Size, Share, Trends, Analysis and Forecast, 2017 – 2026, https://www.zionmarketresearch.com/report/the-us-healthcare-transportation-services-market.
Edwards, Jim. “Carpocalypse Now: Lyft’s Founders Are Right – We’re in the Endgame for Traditional ‘Car Ownership’.” Business Insider, Business Insider, 3 Mar. 2019, https://www.businessinsider.com/carpocalypse-cars-automobile-sales-data-us-europe-2019-3.