Advisor Meeting: Sept 25th, 2018
*Brittany Wilson Absent due to family emergency
Debbie asked about a Recap our our Meeting with Rebecca and Amy.
We stated that we revised our deliverables based on our feedback from Debbie and were given positive feedback from Rebecca/Amy.
Angi mentioned conversion rate 5-10% is a good conversion rate. How would we want to use our budget? To meet 10% we need to make sure we can. 10% would require us to spend more marketing money.
We need to refine financial strategy, and focus on defining what are market strategy will be. Focus on product, features, pricing.
Debbie mentions best software for UX app prototype, InVision is what she promoted.
Digital Analysis:
We need to have a Digital Analysis and it is NOT a Competitive Analysis.
Drew shared what he has so far regarding his draft of the digital analysis. He says it is the architecture of the app, from the frontend and backend of the App. We will focus on Mobile, Website Support Page. What are future growth prospects.
Debbie suggests we perform a Cost Analysis for Mobile: IOS, Android, Website.
Know your advertising needs to focus on mobile: driving traffic to apple and android store.
Also, research what audience that would use this App on the Vet side of the platform. Vet’s may be less savvy, more familiar with desktop. Perhaps we should remove the retiring vets as one of our target personas.
Kiersten showed simple prototype of website. If we optimize the website for mobile, any link (download) to revert back IOS/Android Store. Download now does not make sense to Debbie.
What it will cost to build an Android/Apple App?
All tablets/phone, responsive design, final decision made on where people will convert, whether we focus on website or mobile app.
If we focus on App roll out first, website focuses on being a marketing piece.
Make friendly call, Drew to make a call on app build out pricing. Gather more information for Digital Analysis.
Debbie suggestion:
Website: Marketing Website
App-IOS/Android, Phone and Table-prototype
Data Process Model:
Angi asks what would be your approach Debbie?
Process could be defined as the app, the staff, delivery pieces, workflow of what you need.
Remember, we don’t need customers first, we need staff first and vets.
How you will give access, Data API Integration, how will that UI interface with other tech and growth/scale of this products.
Debbie says that the MVP-define how App will define XYZ for customers/vets
Call two Web Developers that will help you give feedback as to APP usage. Drew says he’ll make calls to two friends.
Debbie recommends Lucid Charts, process flow software, for data and process model.
October 3rd, 9pm will be our next Meeting with Debbie
*Brittany Wilson Absent due to family emergency
Debbie asked about a Recap our our Meeting with Rebecca and Amy.
We stated that we revised our deliverables based on our feedback from Debbie and were given positive feedback from Rebecca/Amy.
Angi mentioned conversion rate 5-10% is a good conversion rate. How would we want to use our budget? To meet 10% we need to make sure we can. 10% would require us to spend more marketing money.
We need to refine financial strategy, and focus on defining what are market strategy will be. Focus on product, features, pricing.
Debbie mentions best software for UX app prototype, InVision is what she promoted.
Digital Analysis:
We need to have a Digital Analysis and it is NOT a Competitive Analysis.
Drew shared what he has so far regarding his draft of the digital analysis. He says it is the architecture of the app, from the frontend and backend of the App. We will focus on Mobile, Website Support Page. What are future growth prospects.
Debbie suggests we perform a Cost Analysis for Mobile: IOS, Android, Website.
Know your advertising needs to focus on mobile: driving traffic to apple and android store.
Also, research what audience that would use this App on the Vet side of the platform. Vet’s may be less savvy, more familiar with desktop. Perhaps we should remove the retiring vets as one of our target personas.
Kiersten showed simple prototype of website. If we optimize the website for mobile, any link (download) to revert back IOS/Android Store. Download now does not make sense to Debbie.
What it will cost to build an Android/Apple App?
All tablets/phone, responsive design, final decision made on where people will convert, whether we focus on website or mobile app.
If we focus on App roll out first, website focuses on being a marketing piece.
Make friendly call, Drew to make a call on app build out pricing. Gather more information for Digital Analysis.
Debbie suggestion:
Website: Marketing Website
App-IOS/Android, Phone and Table-prototype
Data Process Model:
Angi asks what would be your approach Debbie?
Process could be defined as the app, the staff, delivery pieces, workflow of what you need.
Remember, we don’t need customers first, we need staff first and vets.
How you will give access, Data API Integration, how will that UI interface with other tech and growth/scale of this products.
Debbie says that the MVP-define how App will define XYZ for customers/vets
Call two Web Developers that will help you give feedback as to APP usage. Drew says he’ll make calls to two friends.
Debbie recommends Lucid Charts, process flow software, for data and process model.
October 3rd, 9pm will be our next Meeting with Debbie
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