These future moms are why we built our online boutique. We know when you’re pregnant, you just want to cut right to the chase. You’re already waiting 9 months for a baby so we’re making sure our website satisfies even the most impatient. The homepage features an about describing our brand, a huge slider with witty product suggestions, and a feed that will change dependent on data collected from each visitor.
The product pages are easy to navigate and straight forward. When you click shop, you are lead to a category page which breaks down the types of items you can shop for. From there, you enter a page that lays out all the items in that category. Finally, clicking into a product will show more information as well as provide a feed that shows similar products mixed with previous products a customer may have browsed.
Another important element of our website is our membership profile page. When you join, you have the option to add information such as how far along in the pregnancy you are. This information produces product suggestions for each stage of your pregnancy with tongue in cheek descriptions. This data will allow us to better know our user base and segment in the future. Another key element is our Momish blog which is broken down into four parts, but we’ll touch on that more in content.