Attendance:
Team – Emily, Shenika, Christine, Taja, Shannon, Megan
Notes:
Discussed the 9/14/18 Deliverables. Specifically, the Project Plan, Company Profile, Brand Profile & Competitive Analysis. Worked through who would be the lead on various assignments.
Finalized the brand name – other potential names included
- Unconventional Momma
- Hip Momma
- Chic Momma
- Modern Momma
- Edgy Momma
- Relieve and Conceive
- Neomama
- Momentum
- Moasis or Momasis
- Other Mother 1
- Rebel Mom (lol)
Tasks Outlined
Brand Profile:
- Emily, Complete profile of the brand and why this opportunity or challenge has been selected. Students should include any relevant information about the brand,
- Shannon, an analysis of the current marketing channels (not limited to digital) utilized, targeted messaging and data to support
Competitive Analysis:
- Taja
Company Profile:
- Shenika
Project Plan:
- Christine
Digital Analysis:
- Megan
Data & Process Model:
- As a group
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