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RentZen

Better landlords. Better tenants.

  • About
    • Management Team
    • Brand Profile
    • Market & Competitive Analysis
  • Product
    • Process Model
    • Data Model
    • Digital Analysis
    • Project Plan
    • Marketing Channels
  • Letter to Investors
    • Investor Deck
  • Prototype

Digital Analysis

Digital Analysis

Advertising: an ad publishing network connect to system (homegrown or third-party)

Pros and Cons

Third-party integrations
  • Pro: the expertise is left to the third-party
  • Con: cost

Competitors

HotPads
  • Website and 5 mobile applications, operated by Zillow Group
  • One single database for rentals available on Zillow, HotPads and Zillow’s other properties
  • Real estate search engine
  • Includes map-based rental search with Google Maps integration
Zillow
  • Website and mobile application with online and mobile search tools
  • Database of more than 100 million U.S. homes including homes for sale and homes for rent
  • Offers “Zestimates”, automated valuation models (AVM) that estimate the current market value of homes through use of a sophisticated algorithm.
Trulia
  • Website and mobile application, operated by Zillow Group
  • Real estate search engine
  • Includes crime maps with integrated neighborhood statistics
  • Through use of big data and machine personalization technologies, Trulia utilizes its user’s  unique preferences and search criteria to provide listings that fit the user’s criteria
Apartments.com
  • Multiple websites and mobile applications including Apartments.com, ApartmentFinder.com, and ApartmentHomeLiving.com
  • Rental real estate search engineUsers search database by preferences
  • 3D tours of apartments

Future Growth Prospoects

Third-party integrations
  • Grow with third parties
  • Leave room to add on features to mobile app and website
  • Growth through additional servers and databases

Sources:

https://www.inman.com/2017/03/10/trulias-computer-vision-helping-consumers-find-perfect-home/

https://techcrunch.com/2012/11/26/zillow-acquires-rental-and-real-estate-search-site-hotpads-for-16-million-to-grow-its-rental-marketplace/

http://www.zillowgroup.com/hotpads/

https://zillow.zendesk.com/hc/en-us/articles/202345030-What-is-Zillow-

https://www.washingtonpost.com/news/where-we-live/wp/2014/06/10/how-accurate-is-zillows-zestimate-not-very-says-one-washington-area-agent/?utm_term=.02107010d34d

https://www.inman.com/2016/04/26/9-pioneering-features-on-apartments-com-that-property-searchers-crave/

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Copyright © 2022 · Amy Leist
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