Digital Analysis

Advertising: an ad publishing network connect to system (homegrown or third-party)

Pros and Cons

Third-party integrations

Pro: the expertise is left to the third-party Con: cost

Competitors

HotPads	Website and 5 mobile applications, operated by Zillow Group One single database for rentals available on Zillow, HotPads and Zillow’s other properties Real estate search engine Includes map-based rental search with Google Maps integration
Zillow	Website and mobile application with online and mobile search tools Database of more than 100 million U.S. homes including homes for sale and homes for rent Offers “Zestimates”, automated valuation models (AVM) that estimate the current market value of homes through use of a sophisticated algorithm.
Trulia	Website and mobile application, operated by Zillow Group Real estate search engine Includes crime maps with integrated neighborhood statistics Through use of big data and machine personalization technologies, Trulia utilizes its user’s  unique preferences and search criteria to provide listings that fit the user’s criteria
Apartments.com	Multiple websites and mobile applications including Apartments.com, ApartmentFinder.com, and ApartmentHomeLiving.com Rental real estate search engineUsers search database by preferences 3D tours of apartments

Future Growth Prospoects

Third-party integrations

Grow with third parties Leave room to add on features to mobile app and website Growth through additional servers and databases

Sources:

https://www.inman.com/2017/03/10/trulias-computer-vision-helping-consumers-find-perfect-home/

https://techcrunch.com/2012/11/26/zillow-acquires-rental-and-real-estate-search-site-hotpads-for-16-million-to-grow-its-rental-marketplace/

http://www.zillowgroup.com/hotpads/

https://zillow.zendesk.com/hc/en-us/articles/202345030-What-is-Zillow-

https://www.washingtonpost.com/news/where-we-live/wp/2014/06/10/how-accurate-is-zillows-zestimate-not-very-says-one-washington-area-agent/?utm_term=.02107010d34d

https://www.inman.com/2016/04/26/9-pioneering-features-on-apartments-com-that-property-searchers-crave/