• Skip to main content
  • Skip to secondary menu
  • Skip to footer

RentZen

Better landlords. Better tenants.

  • About
    • Management Team
    • Brand Profile
    • Market & Competitive Analysis
  • Product
    • Process Model
    • Data Model
    • Digital Analysis
    • Project Plan
    • Marketing Channels
  • Letter to Investors
    • Investor Deck
  • Prototype

Market & Competitive Analysis

Market & Competitive Analysis

U.S. rental property managers spend about $3.5 billion per year on advertising to find and keep renters. Millennial renters average 4 in-person showings before securing an apartment with a deposit, according to a RentZen trend analysis.

3.5 Billion in advertising for rentals

Between the advertising costs and the time both property owners and prospective renters spend attending in-person showings, property management has become expensive and time-consuming.

While a multitude of search engines, like Zillow, help prospective renters research available rentals, the search engines ignore a big pain point: the time owners and renters spend to arrange and attend in-person showings. This is the gap the RentZen platform bridges with virtual property tours, rich, shareable user profiles, and in-app communication.

RentZen leverages digital technology to bring renters closer to properties and owners closer to qualified tenants.

In the home sales market, companies like RedFin have begun using virtual property tours to reduce friction and time spent on in-person in the home-buying process. RentZen brings virtual property tours to the rental market.

Digital Competitors

Here is a look at the competitive landscape for property search engines, in terms of monthly users:

RentZen Competitive landscape
Source: Statista

Zillow is the most visited real estate search engine, followed by Trulia, Yahoo Homes, Realtor.com, and Homes.com. These search engines advertise homes for sale, real estate services, as well as rentals.

See a detailed competitive matrix here.

Real Estate Opportunity

The larger real estate market is full of established brokers and popular search engines, some of which are beginning to offer digital solutions, like virtual reality tours, to prospective home buyers. RentZen serves only the rental market, where we see untapped opportunity to bring time-savings and convenience to both property owners and prospective renters.

Real Estate Landscape

Why RentZen?

RentZen Competitive advantages

 

Footer

Other Good Stuff

  • Meeting Minutes

Copyright © 2022 · Kristin Maranki
Disclaimer: The information included in e-portfolios are posted and maintained by the applicable student. Temple University makes no representation as to the accuracy or currency of this information.