Brand Profile
Our story & messaging: 
It all started when Anthony and Crystal both couldn’t find an easy way to find credible people to rent their houses that held spots in their hearts. Kristin, Kelly, Meg & Amy all couldn’t find places to call their “home sweet home.” After talking through the hardships between both renters and landlords, these 6 marketers came together to develop the app and website, “Rentzen.” Rentzen is the all-in-one digital experience for trying to rent your home or apartment without the hassle of utilizing multiple platforms. It’s the go-to for city living individuals who can’t seem to find the place they want to live and love in. We’re giving you the social, mobile, and online experience to make renting the easiest it can possibly be. We know this process can be a hassle, so we’re bringing you Rentzen to give you the time back to spend doing the things you LOVE! Falling in love with your home sweet home is easy, finding it should be too.
Opportunity: Right now, there is not a single place where both renters and landlords can go to create the renting experience an easy process. We will combine both Google Maps, Trulia, Venmo/PayPal/Cash, along with other processes (backround checks) to make this a seamless experience.
Target Audience: Our goal is to bring Rentzen to city-lovers between the ages of 18-35. This target audience will help to expand the word about Rentzen, since they are using lifestyle apps already such as Uber, GrubHub, GlamSquad, etc. Our long term goal would be to expand Rentzen into the suburbs so we can dominate the renter/landlord 360 experience.
Digital Presence: Because there’s nothing like us that currently exists, we had to map out our digital presence around what we plan on launching, while also comparing potential competitor’s spaces. Our three digital priorities include a mobile app, website, and social media. We feel that our app will be the most important piece to focus on, since we want the consumer to be able to access their accounts at any given point in time. Through social media, we’ll use social media influencers and content strategies around user generated content to show places and experiences they’ve had while using the Rentzen apps. We want our future fans to find their home sweet home and discover what Rentzen has to offer.
What does the data tell us?
- In recent reports from Trulia, there is a large shift when it comes to owning versus renting in the US. The cost of buying a house is also rising which most likely correlates with why people are deciding to rent instead.
- From 2006 to 2014, the share of US households that rent increased 36.1 percent to 41.1 percent. At the same time, the share of people who owned houses declined.
- The increase in renting is the strongest in the millennial age group (18-34)
- Interesting landlord survey, why they decide to rent, why they choose new tenants, etc.: https://homelet.co.uk/homelet-rental-index/landlord-survey-2015
Competitor’s Digital Presence
| Airbnb |
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| Trulia |
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| Zillow |
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| HomeAway |
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| FlipKey |
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| Tenant Assured |
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