Capstone Meetup with Mentor
Meeting Minutes | 9.28.17
Attendees: David Kaganovsky, Meg Cook, Crystal Lawrence, Amy Leist, Anthony Pizzuto, Kristin Maranki, Kelly Reid
8:35pm: Anthony covered our mission/vision statements, how we chose our product, personas, environmental trends, ideas for content strategy, and competition in the digital space
8:43: Kelly on the digital competitive analysis on for renters. AirBnB and Trulia. Good models of content we can create with RentZen.
8:47: Kelly on digital competitive analysis for landlords. David says he has some ideas for us on this area.
8:50: David was thinking about this show he attended in Germany. Consumer electronics show: Dmexco. He thought it was uninspiring, didn’t see anything really exciting.
While VR isn’t dead, it’s being transformed into practical applications. AR. What we have is a partnering app and a functional app. We can allow people to tour places as a first step. But then we can have people put things in the apartment – the IKEA app for example. All on their phone through our app with AR capability.
8:56: Personas: David is thinking about our personas, especially on the landlord side. We can make his life easier, save time for him. But we need something more to make this worth it for the landlord.
Anthony: the app should help landlords vet the renter. Getting high quality renters – income verification, credit check, etc. would be already done because renter fills out a profile.
9:00: David is thinking about partnerships we could do. Could we take on more risk to make it worth it for the landlord? Might be an underwriter that we partner with. To make payments if the renter defaults (but risk should be lowish bc tenants are vetted).
Kristin: Our landlord persona should be someone who flips houses and doesn’t just have one property but has many, and wants to acquire more.
9:03: Landlord: Is there a way to build a community to connect with the marketplace for property. There are people who are flipping houses – create a trusted community of people to do business with.
Another idea: Use your phone and point it at a landmark and know what it is. We could apply it to our app.
From a buyer’s perspective: property values, crime report, layer in data that exists about the neighborhood and we could do it when the person is in the area but not necessarily in the apartment.
9:06: Another idea: David is spending so much time thinking about what Amazon is doing – such a disruptor and voice is a disruptor too. What cues can we take from Amazon?
“Tell me about the neighborhood” – we can have voice tell you restaurants down the street (source of revenue could be business owners paying for these “listings”)
9:08: David asked what prototype tool we’ll use. We’ll use Justinmind, Mockups, or another program. Crystal liked Mockups but we may need to pay for it.
Action Items/Next Steps
-Continue building deck
-Begin storyboarding and creating a prototype
-Meet in 2 weeks at 8:30